Lifecycle Marketing Specialist

PrizePicks; Atlanta (GA); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical plans

Dental plans

Vision plans

401(k) with match

Annual bonus

Flexible PTO

Parental leave

Work flexibility

In-person events

Equipment provided

Job summary

PrizePicks is seeking a Lifecycle Marketing Specialist to own the customer lifecycle for a new product line, leading end-to-end strategies and cross-functional representation. You will design nurture flows, re-engagement nudges, and usage reminders, while partnering with analytics to uphold ROI and attribution standards.

The role requires CRM expertise, strong copywriting, and ability to build lifecycle processes from scratch in a fast-moving environment.

Qualifications

• Bachelor’s degree preferred but not required.
• Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles.
• Proficiency in CRM platforms such as Braze or Optimove is highly preferred.
• Strong understanding of email/in-app/push marketing and copywriting skills.

Responsibilities

• Own end-to-end lifecycle strategy for a newly launched product line.
• Design and execute post-purchase nurture flows and usage reminders.
• Collaborate with analytics to monitor ROI/attribution across lifecycle domains.
• Represent Lifecycle Marketing on the product’s cross-functional team.
• Coordinate with other lifecycle domains to ensure a seamless customer experience.
• Extend customer segmentation with lifecycle analysts.

Skills

CRM marketing

Lifecycle marketing

Email marketing

Data-driven insights

Cross-functional collaboration

Education

Bachelor’s degree (preferred)

Tools

Braze

Optimove

Job description

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

PrizePicks is seeking a highly motivated and experienced Lifecycle Marketing Specialist to build and own the customer lifecycle strategy for one of our newest product lines, from the ground up. This is a rare opportunity to shape a lifecycle marketing function during an early, fast-moving build phase - owning strategy and cross-functional representation for a product that’s still taking shape. The successful candidate will have a strong background in CRM, lifecycle marketing, and customer engagement strategies, and will be comfortable operating with ambiguity in a 0-to-1 environment.

What you’ll do:

• Own the end-to-end lifecycle strategy for a newly launched product line, driving its core repurchase and retention goal primarily through organic lifecycle communications.
• Design and execute post-purchase nurture flows, re-engagement nudges, and usage reminders.
• Partner with analytics to monitor a key guardrail metric that distinguishes genuine reinvestment from cash-out behavior, and to maintain a consistent ROI/attribution methodology across all lifecycle domains.
• Represent Lifecycle Marketing on the product’s cross-functional team, filling a dedicated seat among its workstream owners.
• Coordinate with other lifecycle domains to avoid overlapping campaigns and ensure a consistent end-to-end customer experience.
• Work with lifecycle analysts to define and extend customer segmentation to cover this product’s activity.
• Participate in shared quarterly tentpole campaign planning (major sports moments and product launch events), contributing your product’s unique angle to a unified brief.

What you have:

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred, but not required.
• Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles.
• Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.
• Strong understanding of email/in-app/push marketing best practices and copywriting skills.
• Comfort operating in ambiguous, pre-launch environments and building lifecycle processes from scratch.
• Experience in Daily Fantasy Sports, gaming, e-commerce, or subscription/consumer products is preferred.
• Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
• Organized and detail-oriented, with a proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.
• Excellent communication, collaboration, and problem-solving skills.

Where you’ll live:

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote
• This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid
• This is an on-site position requiring the employee to work full-time from our PrizePicks headquarters in Atlanta. #LI-Onsite

Working at PrizePicks:

The typical salary range for this position is $60,000 to $80,000 At PrizePicks, we consider your role, level, and where you’ll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education.

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Benefits you’ll receive:

In addition to your great compensation package, full-time employees will be eligible for the following perks:

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.