Lifecycle Marketing Analyst: Email & Personalization

Belk, Inc. & Belk eCommerce LLC.; United States; On-site; USD 58,000 - 75,000; Full time

Job summary

Belk, Inc. and Belk eCommerce LLC. is seeking a Digital Marketing Analyst to help develop and implement strategic Email Marketing plans aimed at driving Ecommerce and Brick & Mortar sales.

You will collaborate with Digital Marketing, Digital Experience, Creative Marketing, IT, and Merchandising teams as well as external partners to deliver targeted campaigns. Responsibilities include channel activation across Homepage, Email, SMS, Push; content planning; QA; cross-functional coordination; and

Qualifications

• 3+ years in CRM, lifecycle marketing, personalization, or digital analytics.
• Strong understanding of Email, SMS, and Push and ownership of customer strategies across owned channels.
• Experience with A/B testing, holdouts, incrementality, and test-and-learn methodologies.
• Experience with CRM, CDP, marketing automation or personalization platforms.

Responsibilities

• Channel Activation & Execution: Execute and support campaigns across Homepage, Email, SMS and Push, ensuring content is built, targeted, scheduled and launched.
• Content Strategy & Planning: Translate business priorities into channel content plans across Homepage, Email, SMS and Push.
• Quality Assurance & Executional Excellence: QA campaigns prior to launch; ensure cross-channel consistency and troubleshoot issues.

Skills

CRM

Lifecycle marketing

Personalization

Digital analytics

A/B testing

Customer journeys

Tools

CRM platforms

CDP

Marketing automation

Personalization platforms

Job description

Belk, Inc. and Belk eCommerce LLC. is seeking a Digital Marketing Analyst to help develop and implement strategic Email Marketing plans aimed at driving Ecommerce and Brick & Mortar sales.

You will collaborate with Digital Marketing, Digital Experience, Creative Marketing, IT, and Merchandising teams as well as external partners to deliver targeted campaigns. Responsibilities include channel activation across Homepage, Email, SMS, Push; content planning; QA; cross-functional coordination; and