Campaign Execution Analyst - Email, SMS & Push

Belk, Inc. & Belk eCommerce LLC.; United States; Hybrid; USD 49,000 - 60,000; Full time

Job summary

Belk, Inc. & Belk eCommerce LLC. is seeking an Assoc Digital Marketing Analyst to support planning, activation and execution of customer experiences across Email, SMS and Push.

You will partner across Marketing, Creative, Merchandising, eCommerce and Technology to bring campaigns to life accurately and on time. The role requires attention to detail and strong collaboration to execute campaigns, manage setup across platforms, activate audiences and test learn, while ensuring a consistent customer

Responsibilities

• Execute and support campaigns across Homepage, Email, SMS and Push, ensuring content is accurately built, targeted, scheduled and launched.
• Manage campaign setup and execution across multiple marketing and content management platforms.
• Support segmented and personalized experiences by activating defined audiences, content variations and customer journeys.
• Including AB test and learn
• Translate marketing and promotional plans into channel-specific content and execution plans.
• Own detailed QA of campaigns prior to launch, including content, links, offers, audience targeting, personalization, timing and customer experience.
• Ensure consistency and accuracy across channels while accounting for channel-specific requirements.
• Troubleshoot executional issues and partner with appropriate teams to resolve them quickly.

Job description

Belk, Inc. & Belk eCommerce LLC. is seeking an Assoc Digital Marketing Analyst to support planning, activation and execution of customer experiences across Email, SMS and Push.

You will partner across Marketing, Creative, Merchandising, eCommerce and Technology to bring campaigns to life accurately and on time. The role requires attention to detail and strong collaboration to execute campaigns, manage setup across platforms, activate audiences and test learn, while ensuring a consistent customer