Digital Marketing Analyst, Hybrid

Belk, Inc. & Belk eCommerce LLC.; United States; On-site; USD 58,000 - 75,000; Full time

Job summary

Belk, Inc. and Belk eCommerce LLC. is seeking a Digital Marketing Analyst to help develop and implement strategic Email Marketing plans aimed at driving Ecommerce and Brick & Mortar sales.

You will collaborate with Digital Marketing, Digital Experience, Creative Marketing, IT, and Merchandising teams as well as external partners to deliver targeted campaigns. Responsibilities include channel activation across Homepage, Email, SMS, Push; content planning; QA; cross-functional coordination; and

Qualifications

• 3+ years in CRM, lifecycle marketing, personalization, or digital analytics.
• Strong understanding of Email, SMS, and Push and ownership of customer strategies across owned channels.
• Experience with A/B testing, holdouts, incrementality, and test-and-learn methodologies.
• Experience with CRM, CDP, marketing automation or personalization platforms.

Responsibilities

• Channel Activation & Execution: Execute and support campaigns across Homepage, Email, SMS and Push, ensuring content is built, targeted, scheduled and launched.
• Content Strategy & Planning: Translate business priorities into channel content plans across Homepage, Email, SMS and Push.
• Quality Assurance & Executional Excellence: QA campaigns prior to launch; ensure cross-channel consistency and troubleshoot issues.

Skills

CRM

Lifecycle marketing

Personalization

Digital analytics

A/B testing

Customer journeys

Tools

CRM platforms

CDP

Marketing automation

Personalization platforms

Job description

The Digital Marketing Analyst’s goal is to help develop and implement well thought out and strategic marketing plans for Email Marketing to generate Ecommerce and Brick & Mortar sales. Success will be measured by return-on-investment metrics, as well as overall execution of the email marketing plan. This person will have an opportunity to launch various programs and have ownership over projects. This person will report to the Digital Marketing Manager and collaborate with various cross functional teams including Digital Marketing, Digital Experience, Creative Marketing, IT, and Merchandising as well as outside partners and vendors.

Job Functions

• Channel Activation & Execution Execute and support campaigns across Homepage, Email, SMS and Push, ensuring content is accurately built, targeted, scheduled and launched. Translate marketing and promotional plans into channel-specific content and execution plans. Support segmented and personalized experiences by activating defined audiences, content variations and customer journeys. Including AB test and learn. Manage campaign setup and execution across multiple marketing and content management platforms.
• Content Strategy & Planning Partner with Marketing, Creative, Merchandising and eCommerce teams to translate business priorities into effective digital content. Support development of channel content plans and calendars across Homepage, Email, SMS and Push. Recommend how content should be prioritized and adapted by channel based on customer needs, business priorities and channel best practices.
• Quality Assurance & Executional Excellence Own detailed QA of campaigns prior to launch, including content, links, offers, audience targeting, personalization, timing and customer experience. Ensure consistency and accuracy across channels while accounting for channel-specific requirements. Troubleshoot executional issues and partner with appropriate teams to resolve them quickly.
• Cross-Functional Collaboration Coordinate with Creative, Merchandising, eCommerce, Marketing Planning, Analytics and Technology to deliver campaigns from planning through launch. Support last-minute business needs while maintaining accuracy and prioritizing against existing commitments. Clearly communicate requirements, dependencies, timing and risks across teams. Build strong working relationships across functions to align strategies and keep work moving.
• Planning & Time Management Manage multiple campaigns, channels and deadlines simultaneously in a fast-paced retail environment. Proactively identify timing or resource risks and elevate when needed. Balance planned campaigns with emerging business needs and changing priorities.

Experience Qualifications

• 3+ years of experience in CRM, lifecycle marketing, personalization, or digital analytics.
• Required Strong understanding of Email, SMS and Push and how customer strategies work across owned channels.
• Required Experience with A/B testing, holdouts, incrementality, and test-and-learn methodologies.
• Required Demonstrated ability to move from insight opportunity activation learning scale., or customer journey orchestration platforms.
• Required Industry experience: Retail eCommerce, consumer goods or direct to consumer.
• Required Experience working with CRM, CDP, marketing automation or personalization platforms.
• Preferred Industry experience: Retail
• Preferred Skills and Abilities Proven experience with customer-centric design and personalization strategy. Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems. Experience using customer analytics and AI-driven capabilities to improve personalization relevance and business outcomes. Track record of gaining collaboration and alignment across diverse, cross-functional teams. Experience balancing promotional, loyalty, lifecycle, and personalized communications within a unified customer contact strategy.

Pay Range

Pay Range $58,000-$75,000 Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

#LI-SE1 #IND3

We set trends through our merchandise and, more importantly, through the way we work. At Belk you will find a positive, inclusive, vibrant and fast-paced environment where you have access to all the tools and resources necessary to be effective in your job. Furthermore, we know access to senior leadership is critical to making company-wide initiatives a reality and getting great ideas to the forefront of our business. Time and time again, our associates are grateful for the opportunities they have to meet with Belk´s senior most leaders. Diversity is about embracing our differences and realizing they are what makes us stronger. We believe in an inclusive environment where everyone feels valued, respected, and welcomed to bring their whole selves to work or to shop. We are on a mission to break down inequality and leverage our influence to make a position impact against racism every day. Above all else, here you’ll find opportunities to make huge impact. It´s the result of dynamic initiatives, financial and structural support, and strong investments in the areas that are taking Belk to new heights.

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We are an Equal Opportunity Employer Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.