Hybrid Digital Marketing Campaign Analyst

Belk; Charlotte (NC); Hybrid; USD 49,000 - 60,000; Full time

Job summary

Belk is seeking an Associate Digital Marketing Analyst to support planning, activation and execution of customer experiences across Email, SMS and Push Notifications. The role collaborates with Marketing, Creative, Merchandising, eCommerce and Technology to bring campaigns to life accurately and on time.

You will execute campaigns, manage setup across platforms, activate audiences, perform AB tests, translate plans into channel-specific content, and own the QA process prior to launch.

Qualifications

• Experience executing campaigns across Email, SMS and Push.
• Ability to translate marketing plans into channel-specific content and execution plans.
• Own thorough QA of campaigns prior to launch.
• Strong communication and collaboration across multiple teams.

Responsibilities

• Execute and support campaigns across Homepage, Email, SMS and Push, ensuring content is accurately built, targeted, scheduled and launched.
• Manage campaign setup and execution across multiple marketing and content management platforms.
• Support segmented and personalized experiences by activating defined audiences, content variations and customer journeys, including AB test and learn.
• Translate marketing and promotional plans into channel-specific content and execution plans.
• Own detailed QA of campaigns prior to launch, including content, links, offers, audience targeting, personalization, timing and customer experience.
• Ensure consistency and accuracy across channels while accounting for channel-specific requirements.
• Troubleshoot executional issues and partner with appropriate teams to resolve them quickly.

Skills

Attention to detail

Cross-functional collaboration

Communication skills

Job description

Belk is seeking an Associate Digital Marketing Analyst to support planning, activation and execution of customer experiences across Email, SMS and Push Notifications. The role collaborates with Marketing, Creative, Merchandising, eCommerce and Technology to bring campaigns to life accurately and on time.

You will execute campaigns, manage setup across platforms, activate audiences, perform AB tests, translate plans into channel-specific content, and own the QA process prior to launch.