Associate Digital Marketing Analyst (Hybrid)

Belk, Inc. & Belk eCommerce LLC.; United States; Hybrid; USD 49,000 - 60,000; Full time

Job summary

Belk, Inc. & Belk eCommerce LLC. is seeking an Assoc Digital Marketing Analyst to support planning, activation and execution of customer experiences across Email, SMS and Push.

You will partner across Marketing, Creative, Merchandising, eCommerce and Technology to bring campaigns to life accurately and on time. The role requires attention to detail and strong collaboration to execute campaigns, manage setup across platforms, activate audiences and test learn, while ensuring a consistent customer

Responsibilities

• Execute and support campaigns across Homepage, Email, SMS and Push, ensuring content is accurately built, targeted, scheduled and launched.
• Manage campaign setup and execution across multiple marketing and content management platforms.
• Support segmented and personalized experiences by activating defined audiences, content variations and customer journeys.
• Including AB test and learn
• Translate marketing and promotional plans into channel-specific content and execution plans.
• Own detailed QA of campaigns prior to launch, including content, links, offers, audience targeting, personalization, timing and customer experience.
• Ensure consistency and accuracy across channels while accounting for channel-specific requirements.
• Troubleshoot executional issues and partner with appropriate teams to resolve them quickly.

Job description

The Assoc Digital Marketing Analyst’s goal is to support the planning, activation and execution of customer experiences across Email, SMS and Push Notifications. This role will partner across Marketing, Creative, Merchandising, eCommerce and Technology to bring campaigns and customer experiences to life accurately, efficiently and on time. The ideal candidate has strong attention to detail, cross-functional collaboration and executional excellencewith the ability to work across multiple platforms and competing priorities. This person will report into the Owned Media team. This person must have incredible communication skills, be able to adapt to and work with various personalities, and see challenges as opportunities.

What you will be doing

• Execute and support campaigns across Homepage, Email, SMS and Push, ensuring content is accurately built, targeted, scheduled and launched.
• Manage campaign setup and execution across multiple marketing and content management platforms.
• Support segmented and personalized experiences by activating defined audiences, content variations and customer journeys.
• Including AB test and learn
• Translate marketing and promotional plans into channel-specific content and execution plans.
• Own detailed QA of campaigns prior to launch, including content, links, offers, audience targeting, personalization, timing and customer experience.
• Ensure consistency and accuracy across channels while accounting for channel-specific requirements.
• Troubleshoot executional issues and partner with appropriate teams to resolve them quickly.

Required for All Jobs

• Requires designated hybrid in-office work scheduled.
• Performs other duties as assigned.
• Complies with all policies and standards.

Pay Range $49,000-$60,000 Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

#LI-SE1 #IND3

We set trends through our merchandise and, more importantly, through the way we work. At Belk you will find a positive, inclusive, vibrant and fast-paced environment where you have access to all the tools and resources necessary to be effective in your job. Furthermore, we know access to senior leadership is critical to making company‑wide initiatives a reality and getting great ideas to the forefront of our business. Time and time again, our associates are grateful for the opportunities they have to meet with Belk´s senior most leaders. Diversity is about embracing our differences and realizing they are what makes us stronger. We believe in an inclusive environment where everyone feels valued, respected, and welcomed to bring their whole selves to work or to shop. We are on a mission to break down inequality and leverage our influence to make a position impact against racism every day. Above all else, here you’ll find opportunities to make huge impact. It´s the result of dynamic initiatives, financial and structural support, and strong investments in the areas that are taking Belk to new heights.

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We are an Equal Opportunity Employer Belk is an equal‑opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.