Senior Manager, Personalization & Customer Journeys

Belk, Inc. & Belk eCommerce LLC.

United States

Hybrid

USD 108,000 - 150,000

Full time

7 days ago

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Job summary

Belk, Inc. & Belk eCommerce LLC. is seeking a Sr.

Manager to own personalization strategy and trigger-based journey orchestration across Belk's owned channels, including Website, App, Email, SMS, and Push. You will partner with Marketing, Loyalty, Analytics, and Technology to translate customer data and predictive insights into relevant, revenue-driving experiences at every stage of the journey. This role leads day-to-day execution of the personalization roadmap, with a designated hybrid

Qualifications

6+ years of experience in consumer marketing, digital marketing or retention marketing.
4+ years of leadership experience.
Experience leading cross-functional, interdisciplinary teams.
Experience with personalization, trigger marketing, or customer journey orchestration platforms.
Retail or direct-to-consumer industry experience.

Responsibilities

Own personalization roadmap across web, app, email, SMS, and push.
Translate data into personalized content, recommendations and offers.
Define the testing agenda and analyze results to inform roadmap.
Own trigger strategy for welcome, browse and cart abandonment, replenishment, post-purchase, loyalty, and win-back.
Coordinate timing and channel arbitration to avoid conflicting messages.
Collaborate with CDP, ESP and vendors to optimize campaigns.
Coordinate governance of messaging cadence and suppression logic.
Lead a team focused on personalization and trigger execution.