Retention Marketing Manager

SuperATV; Madison (IN); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Holidays & PTO

401k with company match

Employee stock purchase plan

Job summary

SuperATV is seeking aRetention Marketing Manager to lead lifecycle marketing across email, SMS, Pushly/web push, and loyalty programs. You will leverage data from GA4, NetSuite, and Klaviyo to drive segments, personalize journeys, and optimize revenue growth.

In this role, you will partner with eCommerce, Web Ops, merchandising, and analytics teams to design tests, analyze results, and scale successful campaigns. A strong background in CRM, analytics, and lifecycle marketing is required.

Qualifications

• 4+ years in retention, lifecycle, CRM, email/SMS, or eCommerce marketing.
• Hands-on experience with email/SMS automation tools.
• Experience using Klaviyo, GA4, NetSuite, CDP to inform marketing decisions.
• Strong segmentation and lifecycle journeys knowledge.

Responsibilities

• Own retention strategy across email, SMS, Pushly/web push, lifecycle automation, personalization, CDP activation, and loyalty journeys.
• Build and optimize welcome, abandon, post-purchase, win-back, reactivation, cross-sell, loyalty programs.
• Develop/refine segments and cohorts using purchase history, CLV, loyalty status, and product interest.
• Identify lookalike audiences from first‑party data for outreach through multiple channels.
• Manage campaign planning, QA, deployment, reporting, and deliverability.

Skills

Retention marketing

CRM lifecycle

Email marketing

Analytics

Education

Bachelors in marketing / analytics / business

Tools

Klaviyo

Pushly

GA4

NetSuite

CDP

Job description

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands‑on, do‑it‑yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off‑road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025.

Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

This is a high‑impact opportunity to build SuperATV’s retention engine across email, SMS, Pushly/web push, loyalty, segmentation, personalization, and lifecycle automation. The Retention (or Lifecycle) Marketing Manager will use customer data, platform insights, and testing to turn first‑time buyers into repeat, loyal customers while partnering closely with eCommerce, Web Operations, merchandising, creative, analytics, and technology teams. The ideal candidate is hands‑on, data‑driven, current on retention tactics, and confident using tools such as Klaviyo, Pushly, GA4, NetSuite, CDP, and customer data platforms to make smarter marketing decisions.

Primary Duties

Lifecycle, Retention & Customer Growth

• Own retention strategy across email, SMS, Pushly/web push, lifecycle automation, personalization, CDP/customer data activation, and loyalty journeys.
• Build and optimize welcome, abandon, post‑purchase, win‑back, reactivation, cross‑sell, loyalty, and customer education programs.
• Develop/refine segments and new owned‑channel cohorts using purchase history, CLV, loyalty status, vehicle ownership, product interest, lifecycle stage, engagement, and customer value.
• Identify lookalike‑style customer groups and next‑best audiences from first‑party data for outreach through email, SMS, Pushly/web push, loyalty, and personalization.
• Manage campaign planning, QA, deployment, reporting, list health, deliverability, contact frequency, and compliance.

Testing, Analytics & Optimization

• Own a test‑and‑learn roadmap across creative, offers, cadence, segmentation, loyalty, Pushly prompts, triggers, journey logic, and personalization.
• Use GA4, NetSuite, Klaviyo, Pushly, CDP, campaign, journey, cohort, and channel data to identify growth opportunities, emerging cohorts, and next actions.
• Track revenue, conversion, CTR, opt‑in rate, repeat purchase, purchase frequency, CLV, unsubscribe rate, deliverability, loyalty engagement, incremental lift, and web push engagement.
• Participate in weekly business reviews with performance vs. targets, key learnings, risks, opportunities, and recommended next actions.

Cross‑Functional Partnership & Execution

• Partner with Web Operations, analytics, technology, merchandising, creative, performance marketing, customer service, and product teams to connect retention and loyalty campaigns to business priorities and clean onsite execution.
• Bring current knowledge of lifecycle marketing, loyalty, web push, personalization, deliverability, CDP use cases, owned‑channel audience development, retention testing, and eCommerce customer engagement.
• Translate performance insights into clear recommendations, action plans, and cross‑functional follow‑through.

Qualifications

Success in This Role Looks Like:

• Retention revenue, repeat purchase rate, purchase frequency, CLV, and loyalty engagement improve against agreed targets.
• Email, SMS, and Pushly/web push increase opt‑ins, engagement, conversion, and revenue contribution.
• Lifecycle and loyalty journeys improve progression from first purchase to repeat and loyal customer behavior.
• GA4, NetSuite, Klaviyo, Pushly, and customer data consistently guide targeting, testing, personalization, loyalty, and investment decisions.
• Customer segments, lookalike‑style cohorts, personalization triggers, and loyalty use cases are launched, measured, and optimized regularly.
• Weekly business reviews clearly show performance vs. targets, key learnings, risks, opportunities, and next actions.

Education / Experience

• Bachelor’s degree in marketing, business, communications, analytics, or related field; equivalent experience considered.
• 4+ years in retention, lifecycle, CRM, email/SMS, web push, loyalty, or eCommerce marketing.
• Proven record improving retention, repeat purchase, engagement, revenue, CLV, loyalty engagement, or similar customer growth metrics.
• Hands‑on experience with email/SMS automation tools; experience with Klaviyo, Pushly, or similar platforms preferred.
• Experience using Klaviyo, GA4, NetSuite, CDP, CRM, personalization, loyalty, or customer data tools to inform marketing decisions.
• Strong understanding of segmentation, lifecycle journeys, eCommerce funnels, deliverability, campaign measurement, testing, QA, and performance communication.

Preferred

• DTC eCommerce, automotive, powersports, or aftermarket parts experience.
• Experience supporting CDP implementation, loyalty programs, personalization, or advanced segmentation.
• Basic HTML/CSS knowledge for email troubleshooting and template QA.

#SuperATV

The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job‑related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate.

As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit‑sharing) and Discounted Employee Stock Purchase Plan.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com