Lifecycle & Loyalty CRM Analyst

Palmetto Moon; North Charleston (SC); On-site; USD 65,000 - 85,000; Full time

Job summary

Palmetto Moon is seeking a CRM & Loyalty Analyst to drive customer retention, engagement, and lifetime value across Email, SMS, and the Palmetto Perks program. You will craft audiences, optimize loyalty initiatives, and partner with marketing stakeholders to deliver connected customer experiences across stores and ecommerce.

This role emphasizes data-driven decision making, audience segmentation, and lifecycle execution, requiring strong analytical skills and experience with CRM and loyalty

Qualifications

• Experience in CRM, loyalty, lifecycle marketing, retention, or customer analytics.
• Strong segmentation and lifecycle marketing skills.
• Analytical mindset with ability to translate data to action.

Responsibilities

• Build and manage customer audiences across Email, SMS, and Loyalty.
• Develop lifecycle segments (New, Active, At Risk, Lapsed, VIP).
• Manage Palmetto Perks loyalty program operations and reporting.
• Build and optimize automated customer journeys for Email/SMS.
• Own CRM and loyalty reporting and dashboards.

Skills

CRM

Loyalty marketing

Customer segmentation

Analytics

Excel/Sheets

Tools

Klaviyo

Attentive

Yotpo

Shopify

Job description

Palmetto Moon is seeking a CRM & Loyalty Analyst to drive customer retention, engagement, and lifetime value across Email, SMS, and the Palmetto Perks program. You will craft audiences, optimize loyalty initiatives, and partner with marketing stakeholders to deliver connected customer experiences across stores and ecommerce.

This role emphasizes data-driven decision making, audience segmentation, and lifecycle execution, requiring strong analytical skills and experience with CRM and loyalty