CRM & Loyalty Growth Architect

Palmetto Moon; North Charleston (SC); On-site; USD 65,000 - 85,000; Full time

Job summary

Palmetto Moon seeks a CRM & Loyalty Analyst to drive customer retention and lifetime value across Email, SMS, and Palmetto Perks. You will shape segmentation, loyalty program management, and lifecycle execution, partnering with Email Marketing, Brand, and E-commerce teams to deliver connected experiences.

Responsibilities include building audiences, managing the Palmetto Perks program, and owning reporting.

Qualifications

• Experience managing customer segmentation and lifecycle marketing.
• Experience with CRM, Email, SMS, or loyalty platforms.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proficiency in Excel or Google Sheets; reporting or BI experience is a plus.
• Retail or omnichannel experience preferred.

Responsibilities

• Build and manage customer audiences across Email, SMS, and Loyalty.
• Develop lifecycle segments: New, Active, At Risk, Lapsed, VIP, Loyalty Members.
• Monitor enrollment, engagement, points activity, and revenue from loyalty.
• Collaborate on Email and SMS campaign execution, segmentation, QA, and reporting.
• Create automated customer journeys (Welcome, Birthday, Post-Purchase, Loyalty, Winback).
• Own CRM and loyalty reporting and dashboards; analyze trends and KPIs.

Skills

Audience segmentation

Retention marketing

CRM platforms

Data analysis

Excel/Google Sheets

QA testing

Collaboration

Tools

Klaviyo

Attentive

Yotpo

Shopify

Job description

Palmetto Moon seeks a CRM & Loyalty Analyst to drive customer retention and lifetime value across Email, SMS, and Palmetto Perks. You will shape segmentation, loyalty program management, and lifecycle execution, partnering with Email Marketing, Brand, and E-commerce teams to deliver connected experiences.

Responsibilities include building audiences, managing the Palmetto Perks program, and owning reporting.