Lifecycle & Loyalty Analytics Lead

Shake Shack Enterprises, LLC; New York (NY); On-site; USD 122,000 - 160,000; Full time

Benefits offered by this job

Weekly pay

Meal discounts

Medical, Dental, Vision Insurance

401k with company match

Paid Time Off

Paid Parental Leave

Pre-Tax Commuter Benefits

Flexible Spending Accounts

Job summary

Shake Shack Enterprises, LLC in New York, NY is seeking a Senior Analyst for Lifecycle & Loyalty Analytics to scale our analytics practice across email, push, loyalty, and third-party promotions. You will integrate guest, channel, offer, and transaction data to drive growth and inform strategic decisions.

In partnership with Lifecycle Marketing, Product, and IT, you will develop data-driven reporting, design tests, and translate insights into actionable channel strategies that strengthen guest

Qualifications

• Bachelor's degree or equivalent work experience.
• 4-6 years of experience in lifecycle/CRM and/or loyalty program analytics.
• Strong SQL skills including joining large datasets and validating outputs.
• Experience with Snowflake or a comparable cloud data warehouse.
• Experience with data visualization and dashboard design.
• Familiarity with customer data platforms and marketing automation platforms.
• Experience with mParticle and Braze is a plus.

Responsibilities

• Lifecycle & Loyalty Performance Analysis: Own analysis across email, push, loyalty, offer economics, and third-party delivery to explain guest behavior, channel performance, business impact, and opportunities for growth.
• Data Pulls and Analytical Development: Use SQL and analytical tools to access, join, validate, and analyze guest, messaging, loyalty, offer, order, and transaction data from approved sources.
• Lifecycle Measurement: Partner with Lifecycle channel leads to define goals, audiences, KPIs, measurement plans, and learning agendas for email and push programs.
• Loyalty Program Analytics: Evaluate member acquisition, activation, engagement, reward behavior, retention, frequency, spend, and movement through the loyalty lifecycle.
• 3PD/Aggregator Analytics: Evaluate third-party delivery promotion performance, including offer redemption, incrementality, order behavior, sales trends, and repeat purchase impact.
• Test Design and Evaluation: Help design controlled tests and measurement approaches, including hypotheses, success metrics, audience rules, holdouts, sample requirements, quality checks, and post-test readouts.
• Dashboarding and Self‑Service Reporting: Develop and maintain dashboards, scorecards, and recurring reports for channel leads.
• Strategic Insights and Recommendations: Turn analysis into actionable recommendations for audience, offer, loyalty, and partner strategy.
• Data Quality and Measurement Governance: Validate audience logic, tracking, offer assignment, and measurement readiness; document definitions and data gaps.
• Cross‑Functional Collaboration: Align questions, methods, definitions, and decision needs with multiple teams.
• Analytics Practice Development: Establish repeatable processes for intake, prioritization, analysis, testing, and reporting.

Skills

SQL

Data analysis

Communication

Experimentation

Education

Bachelor's degree or equivalent

Tools

Snowflake

mParticle

Braze

Job description

Shake Shack Enterprises, LLC in New York, NY is seeking a Senior Analyst for Lifecycle & Loyalty Analytics to scale our analytics practice across email, push, loyalty, and third-party promotions. You will integrate guest, channel, offer, and transaction data to drive growth and inform strategic decisions.

In partnership with Lifecycle Marketing, Product, and IT, you will develop data-driven reporting, design tests, and translate insights into actionable channel strategies that strengthen guest