Lifecycle Growth & Retention Marketing Lead

W3Global; San Diego (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

W3Global in San Diego is seeking a Retention Marketing Manager to own the customer lifecycle strategy and drive improvements in acquisition, retention and lifetime value. You will lead roadmap, segmentation, personalization and testing across email, SMS, loyalty and other channels.

In this hands-on role you will manage the CRM tech stack, vendor relationships and cross-functional partnerships with Ecommerce, CX and Marketing to deliver scalable programs and measurable growth.

Qualifications

• 5+ years in retention, lifecycle, CRM or ecommerce marketing.
• Experience owning CRM and lifecycle strategy including email, automation and personalization.
• Strong analytical mindset for translating data into growth opportunities.
• Experience managing technology platforms and vendors.

Responsibilities

• Own retention and CRM strategy to drive acquisition, retention and LTV.
• Develop the retention roadmap and prioritize initiatives by impact.
• Define segmentation and lifecycle strategies for first purchase to loyalty.
• Grow audience and subscribers via cross-functional opportunities.
• Develop winback and welcome journeys to convert prospects.
• Set strategy for automated lifecycle journeys and improvements.
• Own KPIs across CRM, first purchase, repeat purchase and LTV.
• Lead and develop the Lifecycle Marketing and Customer Engagement Coordinators.

Skills

CRM strategy

Lifecycle marketing

Data analytics

Cross-functional leadership

Klaviyo

Tools

Klaviyo

Shopify

Job description

W3Global in San Diego is seeking a Retention Marketing Manager to own the customer lifecycle strategy and drive improvements in acquisition, retention and lifetime value. You will lead roadmap, segmentation, personalization and testing across email, SMS, loyalty and other channels.

In this hands-on role you will manage the CRM tech stack, vendor relationships and cross-functional partnerships with Ecommerce, CX and Marketing to deliver scalable programs and measurable growth.