Lifecycle Growth Lead for HealthTech (B2C/B2B)

Openkrill; United States; Remote; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Unlimited PTO

401(k) plan

Stock options

Bonuses

Job summary

Fabric Health is seeking a Lifecycle and Retention Manager to own the strategy and execution for engaging, retaining, and re-engaging both our B2C members and our B2B partners across email, SMS, push, in-product, and CRM touchpoints. You will partner with growth, product, and customer success to build the lifecycle program from the ground up.

This is a strategic IC role; you will be hands-on in our CRM tool, set metrics, and define what good retention looks like in healthcare as you build the

Qualifications

• 6-10 years in lifecycle, retention, or CRM with strategic and hands-on scope.
• Direct experience standing up or scaling a CRM platform (Iterable, Braze, Customer.io, Klaviyo, or similar).
• Demonstrable analytical depth: cohort analysis, retention modeling, segmentation.
• Track record building lifecycle programs from foundation to scale.
• Experience across email, SMS, push, and in-product, not just one channel.

Responsibilities

• Build and own the lifecycle and retention strategy across both member (B2C) and partner (B2B) audiences.
• Migrate and build up the CRM platform (Braze, Iterable, Customer.io, or equivalent) and optimize the data model that makes lifecycle work.
• Design and launch lifecycle programs: onboarding journeys, engagement nudges, retention interventions, winback campaigns.
• Own retention analysis: cohort analysis, churn modeling, behavioral segmentation.
• Partner with product on in-product nudges and notification design.
• Partner with customer success on B2B retention and renewal motions.
• Set the measurement framework for lifecycle: what we track, what we test, what good looks like.

Skills

Lifecycle marketing

CRM ownership

Analytics

Cohort analysis

Segmentation

Email/SMS/Push/In-product

SQL

BI tools

Tools

Braze

Iterable

Customer.io

Klaviyo

Job description

Fabric Health is seeking a Lifecycle and Retention Manager to own the strategy and execution for engaging, retaining, and re-engaging both our B2C members and our B2B partners across email, SMS, push, in-product, and CRM touchpoints. You will partner with growth, product, and customer success to build the lifecycle program from the ground up.

This is a strategic IC role; you will be hands-on in our CRM tool, set metrics, and define what good retention looks like in healthcare as you build the