Growth - Lifecycle Lead (B2B)

OpenAI; Seattle (WA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Relocation assistance

Hybrid work model

Job summary

OpenAI is seeking a Lifecycle Lead to build company-wide owned-channel capabilities and lifecycle programs for SMBs. This senior, hands-on role partners with Engineering to deploy orchestration, with Product Marketing to translate goals into journeys, and with Growth teams to ensure scalable, safe, evergreen campaigns across email, push, and in-product messaging.

The position is based in San Francisco, Seattle, or New York City, with a hybrid model (3 days in the office) and relocation

Qualifications

• 10+ years of lifecycle, CRM, retention, growth, product marketing, or marketing technology experience.
• Track record building and scaling lifecycle tooling or platforms with Engineering across multiple teams.
• Fluency across event and identity models, data pipelines, APIs, segmentation, triggering, and deployment systems.
• Deep craft of evergreen campaigns moving users from message to product value.
• Strong experimentation and measurement judgment including retention and lifetime value.
• Experience creating operating models, governance, templates, and quality standards.
• Executive-level cross-functional influence across multiple teams.
• Hands-on, systems-oriented leadership able to set direction and make pragmatic tradeoffs.

Responsibilities

• Set company-wide lifecycle and owned-channel vision, roadmaps, and operating model for evergreen engagement.
• Shape tooling and infrastructure with Engineering for identity, audiences, eligibility, consent, triggers, and orchestration.
• Define scalable deployment workflows, self-service paths, governance, and incident response.
• Translate audience, product, and business goals into journey strategies across onboarding, activation, retention, and monetization.
• Lead design, launch, and optimization of templates and journeys across email, push, and in-product messaging.
• Work with Growth DS to build a measurement system linking reach, delivery, engagement, and value through experiments.
• Improve inventory, relevance, personalization, and frequency to optimize SMB lifecycle portfolio.
• Influence senior stakeholders to align deliverability, localization, and operational quality with company strategy.

Skills

Lifecycle experience

Lifecycle tooling

Event/Identity fluency

Campaign craft

Experimentation/measurement

Operating models

Cross-functional leadership

Systems-oriented leadership

Job description

About the Team

The Growth team drives user and revenue growth across ChatGPT's consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

About the Role

We are hiring a Lifecycle Lead to build the company-wide owned-channel capability that helps teams reach businesses with relevant, timely, and trustworthy experiences. This senior, hands-on leader will set the small and medium business lifecycle strategy, partner with Engineering to build the orchestration and deployment platform, and establish the operating model that allows teams across the company to launch and improve evergreen programs safely at scale.

You will sit at the intersection of platform, product, and campaign strategy. You will partner with Engineering, Product, Data Science, and Analytics on the underlying systems, and with Product Marketing Managers and other client teams to design journeys that help new, active, and returning businesses reach value and build durable habits.

This role is based in San Francisco, Seattle, or New York City. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Partner with B2B product to set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement.

• Partner with Engineering, Product, Data Science, and Analytics to shape the tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability.

• Define scalable deployment workflows-including self-service and centrally supported paths, intake, templates, approvals, governance, service levels, and incident response-so teams across the company can launch safely and efficiently.

• Partner with Product Marketing Managers and other client teams to translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization.

• Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging, including the deep-linked landing and post-click product experiences that complete the loop.

• Partner with Growth DS to build a measurement system that connects reach, eligibility, delivery, engagement, landing behavior, task completion, retained activity, and incremental value through sound experiments and holdouts.

• Optimize the small and medium business lifecycle portfolio-not just individual sends-by improving inventory, relevance, personalization, prioritization, and per-user frequency.

• Inform our owned channel / upsell strategy-establish a high bar for deliverability, user preferences, localization, and operational quality, and trust while influencing senior stakeholders across the company.

You might thrive in this role if you have:

• 10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology, ideally in a global B2B business serving self serve small businesses, enterprises, and developers.

• A track record of building and scaling lifecycle tooling or platforms with Engineering for multiple teams, products, audiences, or markets.

• Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems; coding experience is not required.

• Deep campaign and journey craft, with experience designing evergreen programs that move users from message to product value and durable behavior.

• Strong experimentation and measurement judgment, including incrementality, holdouts, cohort quality, retention, and lifetime value-not just delivery or click metrics.

• Experience creating operating models, governance, templates, and quality standards that increase organizational velocity without creating channel chaos.

• Executive-level cross-functional influence and clear communication across Engineering, Product, Data Science, Analytics, PMM, Creative, Legal, Privacy, and regional teams.

• A hands-on, systems-oriented leadership style: you can set a multi-year direction, write the brief, inspect the journey, diagnose failures, and make pragmatic tradeoffs in a fast-moving environment.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

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