Remote Lifecycle & Growth Marketing Manager

Breezeway; Atlanta (GA); Remote; USD 120,000 - 160,000; Full time

Job summary

Breezeway is seeking a Lifecycle & Customer Marketing Manager to own end-to-end engagement from pre-sale through post-sale, shaping messaging and programs that convert leads into pipeline and customers into advocates.

You will partner with Marketing, Customer Operations, Product Marketing, Sales, and Customer Success in a remote-first environment to scale AI-driven campaigns and drive growth across the hospitality market.

Qualifications

• 5+ years in lifecycle, email, CRM, or customer marketing, with SaaS experience.
• Proven track record in programs driving pipeline, activation, retention or expansion.
• Hands-on expertise in marketing automation platforms and journey building.
• Strong segmentation, lead scoring, lifecycle stages, and data hygiene.
• Experience using product usage data to trigger campaigns.
• Analytical mindset with cohort analysis and reporting ability.
• Concise, persuasive writing and cross-functional credibility.

Responsibilities

• Own the pre-sale journey from lead to pipeline and convert stalled opportunities.
• Develop and refine post-sale onboarding, adoption, expansion, and renewal campaigns.
• Collaborate with Product Marketing to launch features to existing customers.
• Run A/B and multivariate tests on subject lines, content, and channels.
• Measure pre-sale funnel and program-influenced pipeline performance.
• Scale customer marketing motions including advocacy, reviews, and newsletters.
• Leverage AI to automate personalization across campaigns.
• Maintain email deliverability, preferences, and CAN-SPAM/GDPR compliance.

Skills

Lifecycle marketing

Email marketing

CRM

SaaS experience

Analytics

Copywriting

Cross-functional collaboration

AI in marketing

In-app messaging tools

Tools

HubSpot

Marketo

Braze

Customer.io

Appcues

Pendo

Intercom

SQL

Looker/BI tools

Job description

Breezeway is seeking a Lifecycle & Customer Marketing Manager to own end-to-end engagement from pre-sale through post-sale, shaping messaging and programs that convert leads into pipeline and customers into advocates.

You will partner with Marketing, Customer Operations, Product Marketing, Sales, and Customer Success in a remote-first environment to scale AI-driven campaigns and drive growth across the hospitality market.