Lifecycle & Growth Marketing Director

Central One Federal Credit Union; Shrewsbury (MA); Hybrid; USD 96,000 - 124,000; Full time

Job summary

Central One Federal Credit Union seeks a Director of Lifecycle & Growth Marketing to lead member and deposit growth through data-driven, AI-enabled digital strategies. You will own lifecycle journeys from acquisition to retention, leveraging CRM, marketing automation, and cross-channel orchestration.

The role combines strategic leadership with hands-on execution in a hybrid work setting, reporting to the VP of Marketing & Data Strategy.

Qualifications

• Education: Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 8–10 years of B2C digital marketing experience leading lifecycle marketing, CRM, and marketing automation with growth results and budget ownership.
• Strong knowledge of AI-enabled marketing automation, testing, and analytics.
• Experience coordinating cross-functional teams and managing agency partners.

Responsibilities

• Define lifecycle and digital growth strategy aligned to enterprise goals.
• Own the marketing automation platform, journey builds, triggers, and content.
• Segment audiences and personalize messaging across channels at scale.
• Lead measurement, testing, and optimization tied to business outcomes.
• Manage budgets, vendor relationships, and performance against targets.
• Collaborate with IT, Enterprise Data & AI Governance, Retail, and Compliance.

Skills

Lifecycle marketing

CRM

Marketing automation

AI in marketing

Data analysis

Budget management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

HubSpot

Braze

Iterable

Marketo

Job description

Central One Federal Credit Union seeks a Director of Lifecycle & Growth Marketing to lead member and deposit growth through data-driven, AI-enabled digital strategies. You will own lifecycle journeys from acquisition to retention, leveraging CRM, marketing automation, and cross-channel orchestration.

The role combines strategic leadership with hands-on execution in a hybrid work setting, reporting to the VP of Marketing & Data Strategy.