Director of AI-Driven Digital Marketing

Regional Management Corp; Greer, Northern (SC, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Regional Management Corp is seeking a Director of Digital Marketing to lead the transformation of our digital presence, from discovery to loan origination. You will drive AI-enabled acquisition, optimize multi‑channel campaigns, and collaborate with Product, Data, and Compliance to deliver a compliant, customer-centric journey.

The role demands 8+ years in digital marketing within consumer finance or fintech, proven leadership, and a track record in multi-channel growth and performance

Qualifications

• 8+ years of digital marketing experience in consumer finance, lending or fintech.
• Strong track record building and scaling digital marketing teams.
• Deep expertise in full‑funnel optimization and performance marketing.

Responsibilities

• Build and own end-to-end digital marketing strategy to accelerate growth across lending products.
• Lead a digital marketing team with hiring, training and performance management.
• Transform the digital loan origination experience to improve conversion and reduce friction.

Skills

Digital marketing

Consumer finance

Team leadership

AI tools

Full-funnel optimization

Performance marketing

Cross-functional collaboration

Tools

LLM/AI tools

Job description

Regional Management Corp is seeking a Director of Digital Marketing to lead the transformation of our digital presence, from discovery to loan origination. You will drive AI-enabled acquisition, optimize multi‑channel campaigns, and collaborate with Product, Data, and Compliance to deliver a compliant, customer-centric journey.

The role demands 8+ years in digital marketing within consumer finance or fintech, proven leadership, and a track record in multi-channel growth and performance