Strategic Marketing Director: Growth, AI-Driven Campaigns

Citadel Federal Credit Union; Exton (PA); On-site; USD 120,000 - 190,000; Full time

Job summary

Citadel Federal Credit Union is seeking a Director of Marketing Strategy to lead audience, product, channel, and campaign strategy across credit union priorities, translating business goals into integrated plans that drive acquisition, activation, engagement and retention.

Reporting to the VP, Marketing Strategy, you will develop quarterly and annual strategies, create campaign briefs, and partner with Product, Wealth, Digital and Retail to align marketing with member needs and regulatory

Qualifications

• 8-12+ years of experience in marketing strategy, product marketing, performance marketing, lifecycle marketing, financial services marketing, or integrated campaign planning.
• Strong understanding of audience segmentation, campaign measurement, MarTech, AI-enabled marketing workflows, and multi-channel execution.
• Bachelor’s degree in Marketing, Business, Communications, Design, Finance, or related field, or equivalent experience where appropriate.

Responsibilities

• Develop quarterly and annual marketing strategies across consumer and business lines, including acquisition, onboarding, lifecycle, deepening, and retention.
• Build campaign briefs that define audience, insight, marketing job, message, channel mix, KPI architecture, and learning agenda.
• Partner with Product, Business Banking, Wealth, Workplace Banking, Digital, Retail, CIA, Channel Marketing, Brand Strategy, and Project Management

Skills

Audience segmentation

Campaign measurement

MarTech

AI-enabled marketing

Multi-channel execution

Stakeholder management

Communication

Education

Bachelor’s degree in Marketing, Business, Communications, Design, Finance, or related field

Job description

Citadel Federal Credit Union is seeking a Director of Marketing Strategy to lead audience, product, channel, and campaign strategy across credit union priorities, translating business goals into integrated plans that drive acquisition, activation, engagement and retention.

Reporting to the VP, Marketing Strategy, you will develop quarterly and annual strategies, create campaign briefs, and partner with Product, Wealth, Digital and Retail to align marketing with member needs and regulatory