Product-Led Growth & Lifecycle Marketing Director

Capital One; McLean (VA); Remote; USD 230,000 - 263,000; Full time

Job summary

Capital One Shopping is seeking a strategic leader to own referral and lifecycle marketing, driving product-led growth with a strong focus on AI-enabled initiatives. You will shape the end-to-end strategy, equity across acquisition and retention, and own the growth metrics.

As Director, you will recruit and lead a high-performing team, partner with product, and deliver measurable, profitable growth through data-driven decision making and innovative marketing approaches.

Qualifications

• Bachelor’s degree required with strong analytical capabilities.
• Experience combining quantitative and qualitative insights to drive growth.
• Proven people management and project leadership skills.
• Ability to translate analytics into business strategy and actions.

Responsibilities

• Lead end-to-end strategy for referral and lifecycle marketing to drive engagement and LTV.
• Own P&L, economics, and offer lifecycle decisions tied to growth.
• Recruit, hire, and develop a high-performing growth team.

Skills

Quantitative analysis

Qualitative analysis

People management

Project management

Education

Bachelor's Degree

Master’s Degree

Job description

Capital One Shopping is seeking a strategic leader to own referral and lifecycle marketing, driving product-led growth with a strong focus on AI-enabled initiatives. You will shape the end-to-end strategy, equity across acquisition and retention, and own the growth metrics.

As Director, you will recruit and lead a high-performing team, partner with product, and deliver measurable, profitable growth through data-driven decision making and innovative marketing approaches.