Director of Digital Marketing

Central-One-Federal-Credit-Union; Shrewsbury (MA); On-site; USD 140,000 - 200,000; Full time

Job summary

Central One is seeking a Director of Lifecycle & Growth Marketing to lead deposit and member growth by delivering the right message at the right time across every digital channel and stage of the member relationship.

This role will own how Central One attracts new members, welcomes and onboards them, and deepens relationships, reporting to the VP of Marketing & Data Strategy.

Responsibilities

• Directs lifecycle and growth marketing strategies to boost deposits and member growth.
• Owns how Central One attracts new members, welcomes and onboards them, and deepens relationships.

Job description

Description

Job Status: Exempt (Salaried)

Reports To: VP of Marketing & Data Strategy

Supervises: None

Who We Are: At Central One, our values are to Deliver Exceptional Service, Work as a Team, Have Fun, and the Credit Union philosophy of People Helping People; all while striving to be C.E.N.T.R.A.L. One Ambassadors. CENTRAL stands for Caring, Enthusiastic, Nimble, Team-Oriented, Resilient, Altruistic and Loyal. At the core of our values lies a commitment to our community, members, and employees, with a focus on overall well-being.

The Director of Lifecycle & Growth Marketing leads deposit and member growth by delivering the right message to the right member at the right time, across every digital channel and every stage of the member relationship. This role owns how Central One attracts new members, welcomes and onboards them, deepens relationships