Growth & Demand Gen Director

Landmark Credit Union; Town of Brookfield (WI); On-site; USD 120,000 - 160,000; Full time

Job summary

Landmark Credit Union is seeking a Director of Demand Generation to lead marketing automation, member journey orchestration, and personalized experiences across channels. You will oversee website, SEO, email, digital banking marketing, and paid media, aligning initiatives with growth and member needs.

Collaborating with IT, Analytics, and business units, you’ll define the MarTech roadmap, expand automation, and pioneer AI-powered marketing capabilities to inform strategy and drive measurable

Qualifications

• Bachelor's degree in Marketing or related field with 10+ years of progressive leadership experience is preferred.
• Experience leading growth marketing, demand generation, digital marketing, CRM, and marketing automation initiatives.
• Proven success developing strategies that drive growth in member acquisition, deposits, lending, or revenue.
• Experience managing Salesforce Marketing Cloud or Salesforce CRM and enterprise marketing automation platforms.

Responsibilities

• Develop and execute Landmark's enterprise demand generation strategy aligned with goals for member acquisition, deposits, lending, digital adoption, retention, and growth.
• Own marketing automation strategy, member journey framework, and Salesforce-enabled marketing tech ecosystem.
• Design, optimize, and scale personalized member journeys across the lifecycle to improve engagement and conversion.
• Set the digital marketing strategy and oversee omnichannel campaigns.
• Lead paid media strategy, budget allocation, and campaign performance to drive growth.
• Develop and own the MarTech strategy and roadmap to improve automation, personalization, and efficiency.
• Lead adoption of AI-powered capabilities and AI-first demand generation practices across various channels.
• Partner with IT, Digital, Data Analytics to ensure marketing tech integrates with enterprise systems.
• Establish KPIs, attribution models, dashboards, and reporting to demonstrate marketing ROI and impact.
• Mentor and develop a high-performing marketing team and agency partners.

Skills

Leadership

Demand generation

MarTech

Marketing automation

CRM experience

Digital marketing

Analytics

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Job description

Landmark Credit Union is seeking a Director of Demand Generation to lead marketing automation, member journey orchestration, and personalized experiences across channels. You will oversee website, SEO, email, digital banking marketing, and paid media, aligning initiatives with growth and member needs.

Collaborating with IT, Analytics, and business units, you’ll define the MarTech roadmap, expand automation, and pioneer AI-powered marketing capabilities to inform strategy and drive measurable