Lifecycle Growth Marketer — Activation & Personalization

Kalshi; United States; Presencial; USD 150.000 - 250.000; Jornada completa

Descripción de la vacante

Kalshi is building prediction markets and turning any future question into a financial asset. We hire talented people, work hard, and aim to grow a small team to build the next generation of financial markets.

The Lifecycle marketing role focuses on building, launching, and optimizing lifecycle campaigns across email, push, and in-app messaging, partnering with Product, Growth, and Data to craft personalized experiences and support long-term growth across diverse user segments.

Formación

• 3–7 years of lifecycle marketing experience.
• Experience building complex lifecycle campaigns based on user states, acquisition channels, and behavioral segmentation.
• Strong understanding of customer journey design, retention marketing, and lifecycle strategy.
• Experience building automated workflows and customer journeys in modern lifecycle platforms.
• Strong analytical skills and ability to use data to drive decision-making.
• Excellent written communication and messaging instincts.
• Ability to operate independently and proactively identify opportunities.
• Strong project management and organizational skills.
• Comfortable working cross-functionally in a fast-moving environment.
• Experience at a high-growth startup.

Responsabilidades

• Build, launch, and optimize email, push notification, and in-app messaging campaigns.
• Design customer journeys based on user behavior, acquisition source, lifecycle stage, and engagement patterns.
• Create lifecycle programs that drive activation, engagement, retention, resurrection, and monetization.
• Develop sophisticated segmentation strategies and personalized messaging frameworks.
• Analyze campaign performance and continuously optimize conversion and engagement metrics.
• Build automated customer journeys and scalable lifecycle infrastructure.
• Develop testing frameworks across messaging, timing, segmentation, and channel strategy.
• Identify gaps in the customer experience and proactively propose lifecycle solutions.

Conocimientos

Lifecycle marketing

Building complex lifecycle campaigns

Customer journey design

Automated workflows

Data-driven decision making

Excellent written communication

Independent work

Project management

Cross-functional collaboration

Startup experience

Descripción del empleo

Kalshi is building prediction markets and turning any future question into a financial asset. We hire talented people, work hard, and aim to grow a small team to build the next generation of financial markets.

The Lifecycle marketing role focuses on building, launching, and optimizing lifecycle campaigns across email, push, and in-app messaging, partnering with Product, Growth, and Data to craft personalized experiences and support long-term growth across diverse user segments.