Lifecycle Growth Lead – Onsite SF

OpenArt AI; San Carlos (CA); On-site; USD 200,000 - 250,000; Full time

Job summary

OpenArt is seeking a Lifecycle Marketing Lead to drive activation, retention, and long-term value for creators. You will own adaptive journeys across email and in-app channels, and partner with Product, Growth, Data, and Enterprise teams to nurture both consumer and enterprise prospects.

The role is hands-on, requiring you to write messages, build QA campaigns, and measure impact. Strong leadership and experimentation are essential in a fast-moving product environment.

Qualifications

• 7+ years in lifecycle, CRM, retention, or growth marketing.
• 4+ years owning B2C subscription or self-serve lifecycle programs.
• 3+ years hands-on with a platform such as Customer.io, Braze, or Iterable.
• Templating and email production knowledge (Liquid, HTML/CSS) and other owned channels.
• Measurable track record of improving activation, conversion, or retention; cohort analytics and A/B tests.
• Strong copywriting, deliverability, QA, and frequency discipline.
• Comfort with ambiguity and evolving product data to practical plans.

Responsibilities

• Map lifecycle journey from signup to activation, repeat creation, conversion, retention, and reactivation.
• Build behavior-triggered onboarding, education, upgrade, and win-back journeys.
• Build B2B nurture for new accounts, including event/webinar follow-up, lead signals, and sales handoffs.
• Write clear email and in-app copy; build and QA campaigns, personalization, frequency limits, and suppression rules.
• Partner with Growth PM, engineers, and Data on product events, in-app opportunities, and experiments.
• Collaborate with Product Marketing on launch messaging and Growth Marketing on activation goals.
• Own lifecycle tooling, deliverability, and reporting; iterate journeys based on results.

Skills

Lifecycle marketing

B2C subscriptions

Platform experience

Email templating & HTML/CSS

Cohort analysis & A/B testing

Copywriting & deliverability

Ambiguity handling

Enterprise lifecycle experience

Scaling lifecycle programs

SQL / CDP awareness

Tools

Liquid

HTML/CSS

SQL

Job description

OpenArt is seeking a Lifecycle Marketing Lead to drive activation, retention, and long-term value for creators. You will own adaptive journeys across email and in-app channels, and partner with Product, Growth, Data, and Enterprise teams to nurture both consumer and enterprise prospects.

The role is hands-on, requiring you to write messages, build QA campaigns, and measure impact. Strong leadership and experimentation are essential in a fast-moving product environment.