Senior Lifecycle Marketing Leader — Remote Growth (PLG)

Fleetio; Northern (KY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health/dental coverage (employee)

Vision insurance

401(k) match 4%

PTO 4 weeks

Company holidays 12 + 2 floating

Parental leave

FSA & HSA options

Disability insurance

Stock options

Remote-friendly since 2012

Job summary

Fleetio is seeking a Senior Lifecycle Marketing Manager to own the customer journey across lead nurture, trial onboarding, activation, expansion, and retention. You will collaborate with Marketing, Product, Revenue Ops, Sales, and Customer Success to build scalable lifecycle and email programs that drive engagement and revenue.

Ideal candidates have 7+ years in lifecycle marketing for B2B SaaS, with hands-on Marketo and Salesforce experience and a data-driven mindset to optimize activation and

Qualifications

• 7+ years of experience in lifecycle marketing in B2B SaaS.
• Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention.
• Experience supporting product-led growth (PLG) and sales-assisted go-to-market motions.
• Strong understanding of trial conversion and onboarding strategies.
• Hands-on with Marketo and Salesforce; Gainsight preferred.
• Experience building nurture programs and automated customer journeys.
• Analytical mindset using funnel and product usage data.

Responsibilities

• Own and evolve Fleetio’s lifecycle marketing strategy across the funnel.
• Design lifecycle programs for lead nurture, onboarding, activation, and retention.
• Build segmented journeys for PLG, mid-market, and enterprise motions.
• Develop personalized experiences based on behavior and lifecycle stage.
• Partner with Product, Growth, Customer Success, and Sales to scale programs.
• Improve trial activation, onboarding, and conversion performance.
• Create and optimize onboarding and lifecycle email programs.
• Support multi-motion go-to-market with coordinated nurture programs.

Skills

Lifecycle marketing

B2B SaaS marketing

Marketo

Salesforce

Gainsight

Email automation

Cross-functional collaboration

Data-driven optimization

Tools

Marketo

Salesforce

Gainsight

Job description

Fleetio is seeking a Senior Lifecycle Marketing Manager to own the customer journey across lead nurture, trial onboarding, activation, expansion, and retention. You will collaborate with Marketing, Product, Revenue Ops, Sales, and Customer Success to build scalable lifecycle and email programs that drive engagement and revenue.

Ideal candidates have 7+ years in lifecycle marketing for B2B SaaS, with hands-on Marketo and Salesforce experience and a data-driven mindset to optimize activation and