Lifecycle Marketing & Community Growth Manager

Longbridge Singapore; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Longbridge Singapore seeks a Lifecycle Marketing Manager to own the full lifecycle—from activation to loyalty—while building an authentic, engaged community around the brand. This hybrid role blends marketing, community-building, and storytelling, designing systems to move users from sign-up to funded, active, retained customers and creating content that gives our engaged users a reason to advocate for us.

You’ll sit at the intersection of Growth, Product, and Content, working with Data and

Qualifications

• 4+ years in lifecycle or growth marketing, fintech, consumer tech, or high-growth apps.
• Proven ability to design and execute lifecycle campaigns (email, push, in-app).
• Strong segmentation and data-driven decision making.
• Excellent written and verbal communication, cross-functional collaboration.

Responsibilities

• Own lifecycle strategy from activation to loyalty across channels.
• Design onboarding, activation, engagement, retention, and reactivation flows.
• Lead A/B testing and optimize journeys using behavioral data.
• Create video content and marketing assets for lifecycle campaigns.
• Collaborate with Product, Data, and Marketing Ops to define triggers and KPIs.
• Develop and nurture a community around the brand.

Skills

Lifecycle marketing

Growth marketing

Community management

Email marketing

Segmentation

Data-driven decisions

Video content creation

Cross-functional collaboration

Tools

Braze

Iterable

Job description

Longbridge Singapore seeks a Lifecycle Marketing Manager to own the full lifecycle—from activation to loyalty—while building an authentic, engaged community around the brand. This hybrid role blends marketing, community-building, and storytelling, designing systems to move users from sign-up to funded, active, retained customers and creating content that gives our engaged users a reason to advocate for us.

You’ll sit at the intersection of Growth, Product, and Content, working with Data and