Lifecycle Growth Lead — Subscriptions & Retention

BAM Ventures; San Francisco (CA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Equity

Benefits package

Job summary

TomoCredit is seeking a data-driven Head of Lifecycle Marketing to own and scale lifecycle programs across the customer journey for our consumer digital product. This in-office leadership role is based in San Francisco, reporting to Growth Marketing and collaborating with Product, Data, and Design teams.

You’ll drive subscription conversions, retention, and lifetime value by leading cross-functional campaigns, testing, and AI-enabled personalization.

Qualifications

• 6+ years in lifecycle, CRM, or retention marketing for consumer digital products or subscription-based businesses.
• Proven results improving subscription conversion and retention through data-driven lifecycle programs.
• Experience designing, executing, and analyzing A/B tests and multivariate experiments.
• Hands-on with marketing automation tools and analytics platforms (Amplitude, Hightouch, or similar).

Responsibilities

• Full-Funnel Lifecycle Strategy - Define and lead lifecycle initiatives
• Segmentation & Personalization - Develop advanced targeting strategies using behavioral, demographic, and product usage data
• Campaign Execution - Build and launch automated and manual campaigns (email, push, sms)
• A/B Testing & Experimentation - Design and run experiments to optimize subscription conversion and retention
• Cross-Functional Collaboration - Align with Product and Growth Marketing for post-acquisition engagement
• Performance Analysis - Own metrics and present actionable insights to leadership
• Martech & AI Optimization - Manage lifecycle tools and implement AI-driven enhancements

Skills

Lifecycle marketing

CRM platforms

A/B testing

Marketing automation

Analytics platforms

Tools

Braze

Hightouch

HubSpot

Amplitude

Job description

TomoCredit is seeking a data-driven Head of Lifecycle Marketing to own and scale lifecycle programs across the customer journey for our consumer digital product. This in-office leadership role is based in San Francisco, reporting to Growth Marketing and collaborating with Product, Data, and Design teams.

You’ll drive subscription conversions, retention, and lifetime value by leading cross-functional campaigns, testing, and AI-enabled personalization.