Director of Lifecycle Marketing

BAM Ventures; San Francisco (CA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Equity

Benefits package

Job summary

TomoCredit is seeking a data-driven Head of Lifecycle Marketing to own and scale lifecycle programs across the customer journey for our consumer digital product. This in-office leadership role is based in San Francisco, reporting to Growth Marketing and collaborating with Product, Data, and Design teams.

You’ll drive subscription conversions, retention, and lifetime value by leading cross-functional campaigns, testing, and AI-enabled personalization.

Qualifications

• 6+ years in lifecycle, CRM, or retention marketing for consumer digital products or subscription-based businesses.
• Proven results improving subscription conversion and retention through data-driven lifecycle programs.
• Experience designing, executing, and analyzing A/B tests and multivariate experiments.
• Hands-on with marketing automation tools and analytics platforms (Amplitude, Hightouch, or similar).

Responsibilities

• Full-Funnel Lifecycle Strategy - Define and lead lifecycle initiatives
• Segmentation & Personalization - Develop advanced targeting strategies using behavioral, demographic, and product usage data
• Campaign Execution - Build and launch automated and manual campaigns (email, push, sms)
• A/B Testing & Experimentation - Design and run experiments to optimize subscription conversion and retention
• Cross-Functional Collaboration - Align with Product and Growth Marketing for post-acquisition engagement
• Performance Analysis - Own metrics and present actionable insights to leadership
• Martech & AI Optimization - Manage lifecycle tools and implement AI-driven enhancements

Skills

Lifecycle marketing

CRM platforms

A/B testing

Marketing automation

Analytics platforms

Tools

Braze

Hightouch

HubSpot

Amplitude

Job description

Who We Are

As seen in TechCrunch, Forbes, and Bloomberg, TomoCredit is one of the fastest-growing companies in FinTech. We're on a mission to disrupt the outdated credit system and expand access to modern banking.

Headquartered in San Francisco, TomoCredit is led by one of Inc.'s Top Female Founders and powered by a team of talented professionals from companies like Square, American Express, and Lending Club. We value passionate, grounded, and "can-do" individuals who are detail-oriented while keeping the big picture in focus.

We're looking for someone who thrives on getting things done-someone who sees obstacles as opportunities and tackles them with grit and creativity. This role requires a self-starter with strong organizational skills and pride in delivering exceptional work. If you're inspired by the idea of helping millions build a stronger financial future, we want to hear from you. Please note: This is a full-time, onsite position based in our San Francisco headquarters.

About the Role

We're looking for a data-driven, results-obsessed leader to own and scale our lifecycle marketing across the full customer journey for our consumer digital product.

As the Head of Lifecycle Marketing, you will be responsible for building programs that convert prospects into subscribers, increase retention rates, and maximize lifetime value (LTV). You'll lead the vision for lifecycle strategy, championing customer engagement and loyalty while executing high-performing campaigns that directly impact revenue.

This is an in-office leadership role in San Francisco, where you'll work side-by-side with Product, Data, Design, and Growth Marketing. You'll combine strategic influence at the leadership table with hands-on campaign optimization, continuously testing, iterating, and improving based on real results.

What You'll Own

• Full-Funnel Lifecycle Strategy - Define and lead lifecycle initiatives that drive subscription conversion, improve retention rates, and increase LTV.

• Segmentation & Personalization - Develop advanced targeting strategies using behavioral, demographic, and product usage data to deliver highly personalized experiences.

• Campaign Execution - Build and launch automated and manual campaigns (email, push, sms) that support product launches, seasonal initiatives, and ongoing engagement programs.

• A/B Testing & Experimentation - Design and run experiments to optimize subscription conversion rates, churn reduction, and overall campaign performance. Partner with Data teams to interpret results and scale winning strategies.

• Cross-Functional Collaboration - Align with Product to integrate lifecycle messaging into feature releases and with Growth Marketing to ensure seamless post-acquisition engagement.

• Performance Analysis - Own key metrics, including paid conversion, engagement, and campaign ROI. Present actionable insights to leadership and adjust strategy based on data.

• Martech & AI Optimization - Manage lifecycle tools (Braze, Hightouch, HubSpot, etc.) and implement AI-driven enhancements for personalization, predictive targeting, and performance improvement.

Who You Are

• Experience: 6+ years in lifecycle, CRM, or retention marketing for consumer digital products or subscription-based businesses.

• Proven Results: Demonstrated success in improving subscription conversion and retention rates through data-driven lifecycle programs.

• Testing Mindset: Strong background in designing, executing, and analyzing A/B tests and multivariate experiments.

• Tech-Savvy: Hands-on with marketing automation tools, segmentation frameworks, and analytics platforms (Amplitude, Hightouch, or similar).

• Analytical & Strategic: Skilled in translating data into actionable strategies with measurable business impact.

• Collaborative Leader: Strong communication skills and proven ability to influence cross-functional teams and senior stakeholders.

Why Join Us

• Lead a mission-critical growth function at a high-impact consumer brand.

• Drive measurable results in subscription conversion, retention, and revenue growth.

• Work in-person with high-performing, collaborative teams in our San Francisco HQ.

• Competitive compensation, equity, and benefits package.

• Join a culture that values impact, innovation, and customer obsession over box-checking.

Our Commitment to Diversity

TomoCredit is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, regardless of race, religion, gender identity, sexual orientation, age, disability, or veteran status.

Ready to make an impact? Join us onsite in San Francisco and help reshape the future of credit.