Head of Lifecycle Marketing – Subscription Growth Leader

TomoCredit, Inc.; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation

Equity

Benefits package

Job summary

TomoCredit, Inc. in San Francisco is seeking a data-driven Head of Lifecycle Marketing to own and scale the full customer lifecycle for our consumer digital product.

This in-office leadership role will focus on converting prospects to subscribers, increasing retention, and maximizing lifetime value, working closely with Product, Data, Design, and Growth Marketing. You will lead end-to-end lifecycle programs, drive advanced segmentation, and oversee campaigns across email, push, and SMS, with a

Qualifications

• 6+ years in lifecycle, CRM or retention marketing for consumer digital products or subscription businesses.
• Proven ability to drive subscription conversion, retention and LTV with data-driven programs.
• Strong experience designing, running and analyzing A/B tests and experiments.

Responsibilities

• Own and scale lifecycle programs across the customer journey to convert prospects and retain customers.
• Lead segmentation and personalization using behavioral data and product usage insights.
• Build and optimize campaigns (email, push, sms) for product launches and ongoing engagement.
• Partner with Product, Data, and Growth Marketing to align messaging with releases.
• Analyze performance, report ROI, and iterate strategies based on data.

Skills

Lifecycle marketing

CRM

Retention marketing

A/B testing

Analytics

Cross-functional leadership

Martech & AI

Tools

Amplitude

Hightouch

HubSpot

Braze

Job description

TomoCredit, Inc. in San Francisco is seeking a data-driven Head of Lifecycle Marketing to own and scale the full customer lifecycle for our consumer digital product.

This in-office leadership role will focus on converting prospects to subscribers, increasing retention, and maximizing lifetime value, working closely with Product, Data, Design, and Growth Marketing. You will lead end-to-end lifecycle programs, drive advanced segmentation, and oversee campaigns across email, push, and SMS, with a