Lifecycle Growth Lead, Subscriptions

The Minnesota Star Tribune; Minneapolis (MN); On-site; USD 72,000 - 85,000; Full time

Benefits offered by this job

Competitive total rewards package

Job summary

The Minnesota Star Tribune is seeking a Lifecycle Marketing Lead at our Minneapolis, MN headquarters to drive growth across the digital subscription lifecycle—acquisition, onboarding, engagement, retention, and win-back—through data-driven marketing initiatives and cross‑functional collaboration.

You will develop and execute campaigns across onsite experiences, email, paid media, and subscription platforms to optimize the customer journey and maximize lifetime value.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4+ years of lifecycle/digital/subscription marketing experience.
• Experience planning, executing, and optimizing multi-channel campaigns.
• Strong analytical skills with the ability to translate data into insights.
• Excellent written and verbal communication and project management skills.
• Experience with cross-functional collaboration across teams.
• Familiarity with Piano, Sailthru or similar platforms and marketing automation.
• Ability to work legally in the U.S. without visa sponsorship.

Responsibilities

• Execute lifecycle marketing campaigns across acquisition, onboarding, engagement, retention, and winback initiatives.
• Build, test, and optimize onsite subscription experiences, including pricing, offers, messaging, user journeys, and save interventions within our subscription platform (Piano) and our app platform.
• Produce, test, schedule, and optimize email marketing campaigns, promotional messaging, and subscriber communications.
• Manage paid social campaigns that support subscription acquisition and lifecycle objectives.
• Develop customer segmentation and audience targeting strategies to deliver personalized marketing experiences.
• Monitor campaign performance, analyze customer behavior and test results, and provide reporting and recommendations that improve conversion, engagement, retention, and lifetime value.
• Assist with quality assurance across onsite experiences, email campaigns, subscription flows, and other marketing channels.
• Identify emerging lifecycle marketing trends, testing opportunities, and best practices that improve subscription growth.
• Leverage AI tools to improve marketing workflows, uncover optimization opportunities, and increase operational efficiency.

Skills

Lifecycle marketing

Digital marketing

Subscription marketing

Analytics

Communication

Project management

Cross-functional collaboration

HTML knowledge

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Piano

Sailthru

Marketing automation platforms

Job description

The Minnesota Star Tribune is seeking a Lifecycle Marketing Lead at our Minneapolis, MN headquarters to drive growth across the digital subscription lifecycle—acquisition, onboarding, engagement, retention, and win-back—through data-driven marketing initiatives and cross‑functional collaboration.

You will develop and execute campaigns across onsite experiences, email, paid media, and subscription platforms to optimize the customer journey and maximize lifetime value.