Lifecycle Marketing Lead

OpenArt AI; San Carlos (CA); On-site; USD 200,000 - 250,000; Full time

Job summary

OpenArt is seeking a Lifecycle Marketing Lead to drive activation, retention, and long-term value for creators. You will own adaptive journeys across email and in-app channels, and partner with Product, Growth, Data, and Enterprise teams to nurture both consumer and enterprise prospects.

The role is hands-on, requiring you to write messages, build QA campaigns, and measure impact. Strong leadership and experimentation are essential in a fast-moving product environment.

Qualifications

• 7+ years in lifecycle, CRM, retention, or growth marketing.
• 4+ years owning B2C subscription or self-serve lifecycle programs.
• 3+ years hands-on with a platform such as Customer.io, Braze, or Iterable.
• Templating and email production knowledge (Liquid, HTML/CSS) and other owned channels.
• Measurable track record of improving activation, conversion, or retention; cohort analytics and A/B tests.
• Strong copywriting, deliverability, QA, and frequency discipline.
• Comfort with ambiguity and evolving product data to practical plans.

Responsibilities

• Map lifecycle journey from signup to activation, repeat creation, conversion, retention, and reactivation.
• Build behavior-triggered onboarding, education, upgrade, and win-back journeys.
• Build B2B nurture for new accounts, including event/webinar follow-up, lead signals, and sales handoffs.
• Write clear email and in-app copy; build and QA campaigns, personalization, frequency limits, and suppression rules.
• Partner with Growth PM, engineers, and Data on product events, in-app opportunities, and experiments.
• Collaborate with Product Marketing on launch messaging and Growth Marketing on activation goals.
• Own lifecycle tooling, deliverability, and reporting; iterate journeys based on results.

Skills

Lifecycle marketing

B2C subscriptions

Platform experience

Email templating & HTML/CSS

Cohort analysis & A/B testing

Copywriting & deliverability

Ambiguity handling

Enterprise lifecycle experience

Scaling lifecycle programs

SQL / CDP awareness

Tools

Liquid

HTML/CSS

SQL

Job description

Lifecycle Marketing Lead

Location: San Francisco Bay Area - onsite preferred

Type: Full-time

Experience: 7+ years in lifecycle, CRM, retention, or growth marketing; 4+ years owning B2C or self-serve programs; B2B experience strongly preferred

Language: Fluent English, written and spoken

About OpenArt

OpenArt helps millions of creators turn ideas into images, videos, stories, and ads with AI. We’re a small, fast-moving team building for people who have a vision but not a studio. OpenArt is #12 on a16z’s Top 50 Consumer AI Apps by Monthly Revenue, one of five companies in the 2026 Disney Accelerator, and part of Notable Capital’s Prosumer AI 40.

Explore OpenArt

Why Join OpenArt

• Own a core growth function and see its impact on activation, paid conversion, and retention.

• Work closely with Product, Growth, Data, and Creative to shape how creators experience OpenArt.

About the Role

We’re looking for a Lifecycle Marketing Lead to help creators reach a first successful creation, come back, discover more of the product, and get lasting value from a subscription. You’ll build adaptive journeys across email and, with Product, in-app channels, while nurturing enterprise prospects from initial interest through sales handoff.

This is a hands-on role: find opportunities in user behavior, write the messages, build and QA campaigns, and measure whether they change outcomes. The product and its audiences move quickly, so you should be comfortable working without a fixed playbook and improving the system as you learn. You’ll work closely with the Growth team, Data, and Marketing.

What You’ll Do

• Map the journey from signup through activation, repeat creation, conversion, retention, and reactivation; prioritize the highest-impact gaps.

• Build behavior-triggered onboarding, education, upgrade, and win-back journeys. Decide who to message, when, through which channel, and when to stop.

• Build B2B nurture for new accounts, including event and webinar follow-up, lead signals, and sales handoffs; partner with Enterprise GTM and RevOps.

• Write clear email and in-app copy; build and QA campaigns, personalization, frequency limits, and suppression rules.

• Partner with the Growth PM, engineers, and Data on product events, in-app opportunities, and experiments. Use A/B tests or holdouts where feasible to measure incremental impact.

• Work with Product Marketing on launch messaging and with Growth Marketing on shared activation and conversion goals.

• Own lifecycle tooling, deliverability, and reporting; use results to improve journeys as the product and user behavior change.

What Success Looks Like

• Measurable improvement in activation, repeat use, paid conversion, retention, or qualified enterprise lead progression attributable to lifecycle programs.

• Creators receive timely, relevant guidance that helps them make more with OpenArt.

What We’re Looking For

Required

• 7+ years in lifecycle, CRM, retention, or growth marketing, including 4+ years owning B2C subscription or self-serve lifecycle programs.

• 3+ years hands-on with a platform such as Customer.io, Braze, or Iterable. You have personally built event-triggered journeys, segments, and personalized campaigns.

• Working knowledge of templating and email production, such as Liquid and email HTML/CSS, and experience with email plus at least one other owned channel.

• A measurable record of improving activation, conversion, engagement, or retention; fluency with cohorts, A/B tests, and campaign and product analytics.

• Strong copywriting and editing skills, with sound judgment on deliverability, consent, QA, and message frequency.

• Comfort with ambiguity: you can turn incomplete data and a changing product into a practical plan, ship it, and improve it with evidence.

Strong Plus

• Hands-on B2B or enterprise lifecycle experience, including lead nurture, event follow-up, and sales handoffs.

• Experience building a lifecycle program from an early stage, including its operating model and team as it scaled.

• SQL or experience with CDPs, event pipelines, and product analytics tools.

• Experience with creator tools, AI products, international audiences, or localization.

Compensation

• Total compensation: $200,000–$250,000, including base salary, bonus, and equity.

• Final package will depend on experience and scope.

Work Setup

• San Francisco Bay Area; onsite preferred.

• Full-time role with close collaboration across product, growth, data, and creative teams.