Lifecycle Growth Architect

Luma; Redwood City (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Luma is seeking a Growth Marketer to own the systems and experiences that turn interest into customers and customers into higher‑value users. You’ll oversee the full conversion journey across the website, landing pages, onboarding, lifecycle marketing, and retention, partnering with Product, Design, Sales, and Marketing to reduce friction and boost activation.

This on‑site role in Redwood City requires strong analytics, experimentation, and editorial instincts.

Qualifications

• 8+ years in growth, lifecycle, CRM, or related marketing roles.
• Track record of improving measurable funnel outcomes, not just campaigns.
• Experience with lifecycle marketing, segmentation, experimentation, and automation.
• Strong understanding of website conversion and landing pages.
• Analytical mindset with ability to turn data into hypotheses.
• Excellent writing and communication skills for messaging.

Responsibilities

• Own conversion strategy across website and acquisition surfaces.
• Identify and prioritize opportunities across the funnel from visit to signup and purchase.
• Develop and optimize landing pages for campaigns, audiences, and use cases.
• Partner with Design and Web to improve messaging, IA, CTAs, and paths.
• Run a structured CRO program: hypotheses, tests, analysis, improvement.
• Use funnel data to understand drop-offs and reasons.
• Analyze conversion across tiers and customer segments for growth.
• Own lifecycle strategy from nurture to re-engagement.
• Design segmented, sequenced programs driving meaningful actions.
• Develop lifecycle journeys across email and in-product surfaces.
• Collaborate with Sales to connect lifecycle programs to buying process.
• Establish segmentation and triggers for relevant, personalized communications.
• Build experiments to improve activation, retention, expansion, and engagement.
• Define funnel and lifecycle metrics; build actionable reporting.
• continuously improve systems and measurement as the company scales.

Skills

Growth marketing

Lifecycle marketing

CRM

Conversion optimization

Segmentation

Marketing automation

Data analysis

Copywriting

Tools

Braze

Hubspot

Sanity

Vercel

Linear

Job description

Luma is seeking a Growth Marketer to own the systems and experiences that turn interest into customers and customers into higher‑value users. You’ll oversee the full conversion journey across the website, landing pages, onboarding, lifecycle marketing, and retention, partnering with Product, Design, Sales, and Marketing to reduce friction and boost activation.

This on‑site role in Redwood City requires strong analytics, experimentation, and editorial instincts.