Lifecycle Growth Architect (0→1 Funnel)

Rippling; Minneapolis (MN); On-site; USD 117,000 - 195,000; Full time

Job summary

Rippling is building a brand-new GTM motion and seeking a Senior Lifecycle Marketing Manager to own the self-serve conversion funnel from trial to paid and beyond. You will design the architecture within Rippling's stack, instrument the funnel for measurement, and run a continuous experimentation roadmap that compounds gains over time.

You'll join a cross-functional team, partner with Product, Marketing, and Sales to turn funnel signals into value, and shape lifecycle programs that bridge

Qualifications

• 6+ years of lifecycle marketing at high-growth B2B SaaS
• Experience building 0-to-1 lifecycle programs
• Experience across PLG and SLG motions
• Fluency in Salesforce data model and reporting
• Hands-on marketing automation and email marketing tools
• Ability to write SQL or Snowflake queries for measurement
• Ability to collaborate with Sales and MOps across initiatives
• Structured approach to A/B testing with measurable outcomes
• Exposure to outreach sequencing tools is a plus

Responsibilities

• Build the self-serve lifecycle funnel for one Rippling product, design architecture, define journey stages, and scale programs in Iterable
• Own end-to-end lifecycle campaigns: copy, audiences, content, enablement, and performance tracking
• Drive upsell motion from conversions to expanded platform usage
• Analyze lifecycle performance and write data queries to prove impact
• Coordinate between Marketing, Sales, and MOps to avoid messaging collisions and maintain a healthy lifecycle engine

Skills

Lifecycle marketing

0-to-1 architecture

PLG/SLG experience

Salesforce data model

Marketing automation

SQL

Snowflake

Cross-functional collaboration

A/B testing

Outreach experience

Tools

HubSpot

Iterable

Outreach

Job description

Rippling is building a brand-new GTM motion and seeking a Senior Lifecycle Marketing Manager to own the self-serve conversion funnel from trial to paid and beyond. You will design the architecture within Rippling's stack, instrument the funnel for measurement, and run a continuous experimentation roadmap that compounds gains over time.

You'll join a cross-functional team, partner with Product, Marketing, and Sales to turn funnel signals into value, and shape lifecycle programs that bridge