Lifecycle Growth Architect

Manychat, Inc; Austin (TX); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Professional development budget

Hybrid work environment

Medical/dental/vision coverage

In-office perks

Job summary

Manychat, Inc. in Austin, TX is seeking a Head of Lifecycle Marketing to own the end-to-end customer journey from signup to loyal advocate.

You will design and run the lifecycle engine that turns signups into activated users, freemium into paying customers, and customers into long-term fans. Collaborating with Product Marketing, Product, Creative, Engineering, Analytics and Content, you will build programs across email, in-app messages, push, and chat, define KPIs, and lead a small team to drive

Qualifications

• 8+ years in lifecycle, CRM, or marketing automation with proven activation, conversion and retention outcomes.
• Experience with modern marketing automation platforms and data-driven campaigns.
• Strong leadership, stakeholder influence, and team-building track record.
• Excellent project management and ability to deliver in a fast-paced environment.
• Creative, customer-obsessed mindset with strong copy and segmentation instincts.
• Bonus: familiarity with creator economy, chat marketing or freemium models.

Responsibilities

• Own the end-to-end lifecycle strategy from onboarding to expansion.
• Build and orchestrate automated programs across email, in-product messaging, push, and chat.
• Design segmentation and personalization based on user behavior and audience type.
• Run experiments, measure outcomes, and iterate campaigns.
• Partner with Product Marketing and Product on launches and feature adoption campaigns; collaborate with Analytics on measurement.

Skills

Lifecycle marketing

CRM

Marketing automation

Braze

Iterable

Customer.io

HubSpot

Analytical skills

Team leadership

Project management

Copywriting

Chat marketing

Creator economy

Tools

Braze

Iterable

Customer.io

HubSpot

Job description

Manychat, Inc. in Austin, TX is seeking a Head of Lifecycle Marketing to own the end-to-end customer journey from signup to loyal advocate.

You will design and run the lifecycle engine that turns signups into activated users, freemium into paying customers, and customers into long-term fans. Collaborating with Product Marketing, Product, Creative, Engineering, Analytics and Content, you will build programs across email, in-app messages, push, and chat, define KPIs, and lead a small team to drive