Lifecycle Growth Architect

REMOVERY LLC; Austin (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) match

Paid time off & holidays

Parental Leave

Volunteer time

Job summary

Removery seeks a Lifecycle Marketing Specialist to drive customer engagement, retention, and revenue across the entire journey. You will partner with marketing and our call center to execute personalized, data-driven campaigns, manage automated lifecycle journeys, and improve performance from acquisition through loyalty.

This role offers on-site work at our Austin headquarters, a focus on analytics, testing, and optimization, and collaboration with product/tech to evolve lifecycle touchpoints.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent practical experience.
• At least five years' professional experience in email marketing or lifecycle marketing.
• Ability to work on-site from Removery’s global headquarters in Austin, TX at least 4 days per week, excluding approved time off and business travel.

Responsibilities

• Builds and deploys lifecycle marketing programs across email, push, SMS, and in-app touchpoints throughout the client journey.
• Owns day-to-day program operations across lifecycle stages: welcome, onboarding, engagement, retention, win-back, and advocacy ensuring timely, accurate deployment.
• Owns end-to-end onboarding programs ensuring new customers receive timely communications that drive early engagement.
• Manages post-treatment follow-up sequences, coordinating send timing, content accuracy, and personalization.
• Drives customer advocacy and referral program success by owning communication workflows, monitoring participation, and creating a seamless experience for advocates.
• Partners with Call Center sales leaders to create customized journeys for new client acquisition and re-engaging leads once in lifecycle journey.
• Partners with Product-Tech owners to continuously evolve lifecycle program through automations, tech integrations and evaluating new platforms to build lifecycle touch points across Removery’s customer base.
• Executes QA email and SMS campaigns in Salesforce Marketing Cloud, ensuring accurate audience targeting, correct send logic, and on-time delivery.
• Manages and refines automated customer journey workflows including triggers, wait steps, and branching logic.
• Implements segmentation strategies using behavioral, demographic, and engagement data to deliver personalized, relevant content at scale.
• Designs, executes, and analyzes A/B tests across subject lines, content, send times, and CTAs.
• Enforces brand voice, tone, and compliance standards (CAN-SPAM, TCPA) across all email and SMS communications.

Skills

5+ years experience in email marketing

Analytical skills

Strong writing and communication

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

HTML/CSS basics

Job description

Removery seeks a Lifecycle Marketing Specialist to drive customer engagement, retention, and revenue across the entire journey. You will partner with marketing and our call center to execute personalized, data-driven campaigns, manage automated lifecycle journeys, and improve performance from acquisition through loyalty.

This role offers on-site work at our Austin headquarters, a focus on analytics, testing, and optimization, and collaboration with product/tech to evolve lifecycle touchpoints.