Lifecycle Growth & Community Lead

Longbridge; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Longbridge is hiring a Lifecycle Marketing Manager to own the full customer journey—from activation to loyalty—and to build an authentic, engaged community around our brand. This hybrid role blends lifecycle marketing, community building, and storytelling to move users from sign-up to funded, active customers.

You'll collaborate across Growth, Product, and Content, partnering with Data and Marketing Ops to translate behavior into lifecycle strategy and with Social and Performance teams to drive

Qualifications

• 4+ years in lifecycle marketing, growth marketing, or community management.
• Experience designing and executing lifecycle campaigns (email, push, in-app) with measurable impact.
• Strong segmentation skills to create targeted strategies.
• Data-savvy with ability to read dashboards and translate insights.
• Excellent written and verbal communication; cross-functional collaboration.

Responsibilities

• Define lifecycle strategy and execute end-to-end campaigns.
• Collaborate with Product, Data, and Marketing Ops to set triggers and personalization.
• Lead testing and optimization of onboarding and activation flows.
• Create video content and community-building initiatives.
• Measure lifecycle KPIs and report on performance.

Skills

Lifecycle marketing

Growth marketing

Community management

Segmentation

A/B testing

Data analysis

Content creation

Video content

Cross-functional collaboration

Tools

Braze

Iterable

Job description

Longbridge is hiring a Lifecycle Marketing Manager to own the full customer journey—from activation to loyalty—and to build an authentic, engaged community around our brand. This hybrid role blends lifecycle marketing, community building, and storytelling to move users from sign-up to funded, active customers.

You'll collaborate across Growth, Product, and Content, partnering with Data and Marketing Ops to translate behavior into lifecycle strategy and with Social and Performance teams to drive