AI Email & SMS Growth Lead — Lifecycle Automation

TrulyHired; Mountain View (CA); Hybrid; USD 130,000 - 160,000; Full time

Job summary

Study.com seeks an AI Email & SMS Manager in Mountain View, CA to evolve our consumer email and SMS programs into an AI-native system. You’ll own the revenue, forecast, and strategy behind it, building intelligent, automated journeys that convert interest into paying members.

This role partners with Product to optimize the learner experience and retention. You’ll lead AI-driven experiments, measure impact, and report outcomes to leadership, shaping how lifecycle marketing uses AI across

Qualifications

• Experience building AI-powered marketing systems.
• Familiarity with CRM platforms and lifecycle marketing.

Responsibilities

• Own email and SMS as a revenue stream with strategy and forecast.
• Build acquisition nurture engine across email and SMS.
• Architect AI systems layer with audiences, content generation, personalization, QA, and reporting.
• Partner with Product on lifecycle experiences based on real learner behavior.
• Lead experimentation, A/B tests, and KPI reporting.

Skills

AI systems

Marketing instinct

Lifecycle marketing

Consumer empathy

Data analysis

Tools

Listrak

Claude

LLM APIs

Automation platforms

Job description

Study.com seeks an AI Email & SMS Manager in Mountain View, CA to evolve our consumer email and SMS programs into an AI-native system. You’ll own the revenue, forecast, and strategy behind it, building intelligent, automated journeys that convert interest into paying members.

This role partners with Product to optimize the learner experience and retention. You’ll lead AI-driven experiments, measure impact, and report outcomes to leadership, shaping how lifecycle marketing uses AI across