Lifecycle Email & SMS Marketing Lead

The Murray Road Agency; Charleston (SC); On-site; USD 65,000 - 90,000; Full time

Job summary

The Murray Road Agency seeks an Email Marketing Specialist to own strategy, planning, execution and optimization of lifecycle marketing across client programs. This role requires independent evaluation of databases, identifying opportunities, and delivering measurable business impact.

You will manage end‑to‑end campaign development from concept to reporting, ensuring brand alignment and healthy, engaged audiences.

Qualifications

• Bachelor’s degree or equivalent professional experience in marketing.
• 3–5+ years hands-on email/CRM or lifecycle marketing experience.
• Proficiency with Klaviyo, Mailchimp and HubSpot for strategy and execution.
• Experience developing audience segmentation, personalization and lifecycle automation.
• Ability to audit email programs and translate data into actionable recommendations.
• Strong knowledge of email deliverability, consent management and audience hygiene.
• Experience integrating email/CRM with broader digital marketing and acquisition efforts.

Responsibilities

• Own and optimize email and SMS lifecycle strategies to drive acquisition, engagement, and retention.
• Plan monthly content calendars aligned with brand and campaign goals.
• Audit audiences and develop segmentation based on engagement and behavior.
• Manage end-to-end campaign creation: copy, layout, testing, deployment.
• Design and optimize automated journeys (welcome, nurture, re-engagement, post-purchase).
• Collaborate with content, design and account teams for cohesive messaging.
• Translate performance data into strategic recommendations for clients.

Skills

Email marketing

CRM marketing

Lifecycle marketing

Audience segmentation

Personalization

Lifecycle automation

Email deliverability

Data-driven decisions

Education

Bachelor’s degree in marketing or related field

Tools

Klaviyo

Mailchimp

HubSpot

Job description

The Murray Road Agency seeks an Email Marketing Specialist to own strategy, planning, execution and optimization of lifecycle marketing across client programs. This role requires independent evaluation of databases, identifying opportunities, and delivering measurable business impact.

You will manage end‑to‑end campaign development from concept to reporting, ensuring brand alignment and healthy, engaged audiences.