Lifecycle Email & SMS Growth Specialist

Nashville Public Radio; Andover (MA); On-site; USD 60,000 - 75,000; Full time

Job summary

Nashville Public Radio is seeking a creative and analytical Email Marketing Specialist to enhance our lifecycle marketing channel. You'll create engaging email and SMS campaigns that resonate with our audience while implementing strategies that promote measurable growth.

The ideal candidate has a bachelor’s degree in marketing or a related field and 1-3 years of experience. Responsibilities include managing campaign performance, developing audience segmentation strategies, and leading A/B testing to boost engagement.

Qualifications

• 1-3 years of experience managing email campaigns.
• Ability to build informative reports for stakeholders.
• Critical thinking and creativity balance.

Responsibilities

• Plan and execute email and SMS marketing campaigns.
• Build and optimize automated flows for campaigns.
• Manage day-to-day campaign performance tracking.

Skills

Email campaign management

A/B testing

Audience segmentation

Creativity

Data analytics

Education

Bachelor’s degree in marketing, communications or related field

Tools

Microsoft Office

Job description

Nashville Public Radio is seeking a creative and analytical Email Marketing Specialist to enhance our lifecycle marketing channel. You'll create engaging email and SMS campaigns that resonate with our audience while implementing strategies that promote measurable growth.

The ideal candidate has a bachelor’s degree in marketing or a related field and 1-3 years of experience. Responsibilities include managing campaign performance, developing audience segmentation strategies, and leading A/B testing to boost engagement.