Lifecycle Marketing Pro: Email Automation & Multichannel

Nashville Public Radio; Boston (MA); On-site; USD 65,000 - 86,000; Full time

Benefits offered by this job

Discretionary bonus

Health insurance

401(k) contributions

Job summary

Edelman Financial Engines seeks a Lifecycle Marketing Specialist to grow our Wealth Planning business. You will design and implement scalable email and multi-channel programs, partnering with cross-functional teams to deliver high-quality experiences.

Bring hands-on Salesforce Marketing Cloud, HTML/CSS and AMPscript expertise to drive personalized journeys, testing, and optimization. A fast-paced environment with quality standards awaits.

Qualifications

• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise-level marketing automation platform
• Strong proficiency in HTML and CSS, with a solid understanding of email best practices
• Knowledge of responsive and mobile-first design for email
• Experience with Adobe CDP or similar data and segmentation platforms (e.g., Salesforce Data Cloud, Segment, Tealium, etc)
• Ability to work effectively in fast-paced environments while maintaining high standards for quality and accuracy
• Self-directed and comfortable working independently with minimal supervision
• Passion for email development, lifecycle marketing, and continuous improvement
• 3+ years of experience in customer marketing, lifecycle marketing, or marketing technology roles

Responsibilities

• Develop responsive, ADA-compliant emails using HTML and CSS, with a focus on modular and scalable design
• Build personalization and dynamic content using basic AMPscript
• Test emails across devices and clients using tools such as Litmus or Email on Acid
• Configure and execute multi-touch lifecycle journeys across email, SMS, and push channels based on documented strategy
• Conduct internal and external quality assurance, including stakeholder review and approval workflows
• Identify testing opportunities and collaborate with partners to support A/B and optimization testing
• Participate in peer code reviews to ensure quality and consistency
• Support documentation, versioning, and governance of templates, modules, and logic blocks
• Identify opportunities to improve efficiency, quality, and performance across lifecycle programs

Skills

HTML & CSS

Salesforce Marketing Cloud

Marketing automation

Lifecycle journeys

Quality assurance

Tools

Adobe CDP

Data Cloud

Segment

Tealium

Job description

Edelman Financial Engines seeks a Lifecycle Marketing Specialist to grow our Wealth Planning business. You will design and implement scalable email and multi-channel programs, partnering with cross-functional teams to deliver high-quality experiences.

Bring hands-on Salesforce Marketing Cloud, HTML/CSS and AMPscript expertise to drive personalized journeys, testing, and optimization. A fast-paced environment with quality standards awaits.