Lifecycle Email Marketing Pro with Analytics

East West Bank; Pasadena (CA); Sur place; USD 85 962 000 - 114 616 000; Plein temps

Résumé du poste

East West Bank in Pasadena, CA seeks an experienced Marketing Analytics professional to manage campaigns, analytics, and customer journeys across email and digital channels. You will own campaign execution, QA, deployment, and monthly calendars while delivering insights to optimize performance.

The role requires 5+ years in digital marketing, CRM, marketing automation, or analytics, proficiency with Excel, Power BI or Tableau, and familiarity with Salesforce Marketing Cloud.

Qualifications

• 5+ years in digital marketing, CRM marketing, marketing automation, or campaign analytics.
• Hands-on experience with email campaign execution and customer lifecycle programs.
• Strong reporting and analytics skills, including Excel and dashboard tools such as Power BI or Tableau.
• Salesforce Marketing Cloud, customer segmentation, attribution, and financial services experience preferred.

Responsabilités

• Email marketing and automation: Manage campaign execution, QA, deployment, and the monthly email calendar.
• Analytics and insights: Track performance, develop scorecards, analyze customer segments, and provide actionable recommendations.
• Customer journey support: Coordinate audience strategy and cross-channel activation across email, digital, owned media, and related channels.

Connaissances

Email marketing

CRM marketing

Marketing automation

Campaign analytics

Reporting analytics

Lifecycle programs

Outils

Power BI

Tableau

Salesforce Marketing Cloud

Description du poste

East West Bank in Pasadena, CA seeks an experienced Marketing Analytics professional to manage campaigns, analytics, and customer journeys across email and digital channels. You will own campaign execution, QA, deployment, and monthly calendars while delivering insights to optimize performance.

The role requires 5+ years in digital marketing, CRM, marketing automation, or analytics, proficiency with Excel, Power BI or Tableau, and familiarity with Salesforce Marketing Cloud.