CRM Analytics & Lifecycle Insights Specialist

Learning Care; Novi (MI); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Childcare discount

Tuition reimbursement

Health insurance

401(k) match

Paid time off

Job summary

Learning Care Group is seeking a CRM Analytics Analyst to measure and optimize our CRM and lifecycle marketing programs across our family portfolio. You will translate email engagement, journey performance, and audience behavior into actionable insights for senior leadership.

Ideal candidates have 3–5 years of CRM analytics experience, proficiency with SQL, and familiarity with major marketing automation platforms (SFMC/Iterable/Klaviyo/Braze).

Qualifications

• Bachelor’s degree in marketing, business analytics, statistics, or related field.
• 3–5 years in CRM analytics or lifecycle measurement.
• Experience with email service providers/reporting (SFMC/Iterable/Braze/Klaviyo).
• Experience designing holdout or control group tests for marketing programs.
• Experience with SQL against a modern data warehouse.
• Experience with cohort retention and lifecycle attribution.

Responsibilities

• Measure CRM and lifecycle programs across brands, including email deliverability and engagement.
• Design holdout, control, and incrementality tests for lifecycle programs.
• Build cohort retention and journey-performance analyses.
• Establish standard metrics and readout templates for lifecycle programs.
• Monitor CRM platform health: deliverability, list quality, consent metrics.
• Collaborate on program design and readouts with leadership.
• Provide lifecycle data to Customer Insights and Growth teams.
• Translate findings into recommendations for marketing leadership.
• Other duties as assigned.

Skills

CRM analytics

Lifecycle marketing

SQL

Email reporting

Holdout testing

Cohort retention analysis

Data analysis

Communication-skills

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

Iterable

Klaviyo

Braze

PowerBI

Job description

Learning Care Group is seeking a CRM Analytics Analyst to measure and optimize our CRM and lifecycle marketing programs across our family portfolio. You will translate email engagement, journey performance, and audience behavior into actionable insights for senior leadership.

Ideal candidates have 3–5 years of CRM analytics experience, proficiency with SQL, and familiarity with major marketing automation platforms (SFMC/Iterable/Klaviyo/Braze).