Email & Digital Marketing Specialist

East West Bank; Pasadena (CA); On-site; USD 85,962,000 - 114,616,000; Full time

Job summary

East West Bank in Pasadena, CA seeks an experienced Marketing Analytics professional to manage campaigns, analytics, and customer journeys across email and digital channels. You will own campaign execution, QA, deployment, and monthly calendars while delivering insights to optimize performance.

The role requires 5+ years in digital marketing, CRM, marketing automation, or analytics, proficiency with Excel, Power BI or Tableau, and familiarity with Salesforce Marketing Cloud.

Qualifications

• 5+ years in digital marketing, CRM marketing, marketing automation, or campaign analytics.
• Hands-on experience with email campaign execution and customer lifecycle programs.
• Strong reporting and analytics skills, including Excel and dashboard tools such as Power BI or Tableau.
• Salesforce Marketing Cloud, customer segmentation, attribution, and financial services experience preferred.

Responsibilities

• Email marketing and automation: Manage campaign execution, QA, deployment, and the monthly email calendar.
• Analytics and insights: Track performance, develop scorecards, analyze customer segments, and provide actionable recommendations.
• Customer journey support: Coordinate audience strategy and cross-channel activation across email, digital, owned media, and related channels.

Skills

Email marketing

CRM marketing

Marketing automation

Campaign analytics

Reporting analytics

Lifecycle programs

Tools

Power BI

Tableau

Salesforce Marketing Cloud

Job description

Introduction

Since 1973, East West Bank has served as a pathway to success. With over 110 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities, and our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, and high-tech help build sustainable businesses and expand our associates’ potential for career advancement.

Introduction

Since 1973, East West Bank has served as a pathway to success. With over 110 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities, and our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, and high-tech help build sustainable businesses and expand our associates’ potential for career advancement.

Headquartered in California, East West Bank (Nasdaq: EWBC) is a top-performing commercial bank with a strong foundation, an enterprising spirit and a commitment to absolute integrity. East West Bank gives people the confidence to reach further.

Overview

Marketing needs dedicated execution and analytics support to keep key lifecycle programs and advertising campaigns on track. This support will help maintain campaign delivery, improve performance reporting, and free internal resources to focus on strategic priorities and stakeholder management.

Responsibilities

• Email marketing and automation: Manage campaign execution, QA, deployment, and the monthly email calendar.
• Analytics and insights: Track performance, develop scorecards, analyze customer segments, and provide actionable recommendations.
• Customer journey support: Coordinate audience strategy and cross-channel activation across email, digital, owned media, and related channels.

Qualifications

• 5+ years of experience in digital marketing, CRM marketing, marketing automation, or campaign analytics.
• Hands-on experience with email campaign execution and customer lifecycle programs.
• Strong reporting and analytics skills, including Excel and dashboard tools such as Power BI or Tableau.
• Salesforce Marketing Cloud, customer segmentation, attribution, and financial services experience preferred.

Applicants must have legal authorization to work in the United States. We do not offer visa sponsorship at this time.

Compensation

The base pay range for this position is USD $30.00/Hr. - USD $40.00/Hr. Exact offers will be determined based on job-related knowledge, skills, experience, and location.