Data Analyst

East West Bank; Pasadena (CA); On-site; USD 75,000 - 115,000; Full time

Job summary

East West Bank in Pasadena, CA seeks a Senior Marketing Data Analyst to analyze customer marketing, campaigns, and channel data, delivering actionable insights to support acquisition, engagement, retention and growth. This role emphasizes trend detection, ROI measurement, and dashboard creation.

You will build dashboards in Tableau/Power BI, use SQL, Python or R for data manipulation, collaborate across Marketing, Analytics, Finance and Product, and present findings to leadership.

Qualifications

• Bachelor's degree in marketing, business, finance, or related field.
• 3+ years of marketing analytics or data analytics experience.
• Experience in banking/fintech or regulated industries preferred.
• Strong SQL skills and Excel proficiency with pivots and lookups.

Responsibilities

• Analyze customer, marketing, campaign, product, and channel data to identify trends and insights.
• Develop and maintain dashboards, reports, scorecards, and KPI reporting.
• Measure ROI and effectiveness of marketing campaigns across channels.
• Analyze acquisition, engagement, conversion, and retention metrics.
• Create customer segments to support targeted campaigns and lifecycle strategies.
• Collaborate with cross-functional teams to translate questions into data-driven solutions.
• Use SQL and analytics tools to extract, manipulate, and validate large datasets.
• Support A/B testing, experimentation, and optimization efforts.

Skills

Analytical thinking

Communication

Problem solving

Multi-priority management

Data storytelling

Education

Bachelor’s degree in Marketing, Business, Finance, Economics, Statistics, Data Analytics, CS, or related field

Tools

SQL

Microsoft Excel

Tableau

Power BI

Python

R

SAS

A/B testing

Statistical modeling

Job description

East West Bank is seeking a Senior Marketing Data Analyst to analyze customer marketing, campaign, and channel data. The position emphasizes trend detection, performance and ROI measurement, and delivery of actionable insights to support acquisition, engagement, retention, and growth. This role is based onsite in Pasadena, CA.

Key Responsibilities

• Analyze customer, marketing, campaign, product, and channel data to identify trends, opportunities, and business insights.
• Develop and maintain marketing dashboards, reports, scorecards, and KPI reporting to support decision-making.
• Measure and evaluate the effectiveness and ROI of marketing campaigns across digital, email, direct, social, and other channels.
• Analyze customer acquisition, engagement, conversion, retention, and cross-sell opportunities.
• Create customer segments and profiles to support targeted campaigns and customer lifecycle strategies.
• Partner with Marketing and business leadership to define analytical requirements and translate business questions into data-driven solutions.
• Use SQL and other analytical tools to extract, manipulate, validate, and analyze large and complex datasets.
• Identify patterns and opportunities in customer and marketing data, then translate results into actionable recommendations.
• Support campaign targeting, testing, measurement, and optimization efforts, including A/B testing.
• Build dashboards and visualizations that provide Marketing leadership visibility into campaign and business performance.
• Collaborate with Data & Analytics, Technology, Finance, Product, and other cross-functional teams to ensure data integrity and consistent reporting.
• Monitor data quality and investigate discrepancies to ensure accurate and reliable marketing reporting.
• Prepare presentations and communicate analytical findings, trends, and recommendations to business stakeholders and management.
• Support strategic marketing initiatives and provide ad hoc analysis as needed.
• Perform other duties as assigned.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Finance, Economics, Statistics, Data Analytics, Computer Science, or a related field.
• Minimum of 3 years of professional experience in marketing analytics, data analytics, business intelligence, customer analytics, or a related analytical discipline.
• Experience in banking, financial services, fintech, payments, or another regulated industry.
• Experience analyzing marketing, customer, campaign, digital, or financial data.
• Strong SQL skills, including experience querying and analyzing large datasets.
• Strong proficiency with Microsoft Excel, including pivot tables, lookups, data manipulation, and analysis.
• Experience with data visualization and business intelligence tools such as Tableau, Power BI, or similar platforms.
• Knowledge of Python, R, SAS, or other statistical or analytical programming languages.
• Experience with A/B testing, predictive analytics, or statistical modeling.
• Demonstrated ability to translate complex data into actionable business insights.
• Strong analytical, problem-solving, and critical-thinking skills.
• Excellent written and verbal communication skills, with the ability to work effectively with technical and non-technical stakeholders.
• Strong attention to detail and commitment to data accuracy.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Legal authorization to work in the United States is required. The role does not offer visa sponsorship at this time.

Technologies

• SQL
• Microsoft Excel
• Tableau
• Power BI
• Python
• R
• SAS

Compensation

The base pay range for this position is USD $75,000.00/Yr. - USD $115,000.00/Yr. Exact offers will be determined based on job-related knowledge, skills, experience, and location.