Lifecycle Email Marketing Lead – Membership Growth

Roku; Stamford (CT); Ibrido; USD 126.000 - 144.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Descrizione del lavoro

This Old House is seeking a Digital Media Marketing Manager to lead TOH Insider lifecycle marketing, audience growth, and subscription strategies. You’ll own email campaigns, automated journeys, and retention initiatives, partnering with editorial, production, and analytics to drive growth.

You’ll work cross-functionally to scale a data-driven membership program, manage external partners, and help establish reporting frameworks and KPIs for Insider campaigns.

Competenze

• 5+ years in email or lifecycle marketing, CRM, or audience development.
• Experience with subscription or direct-to-consumer programs.
• Strong analytics and data-driven decision making.

Mansioni

• Lead lifecycle marketing strategy for the TOH Insider program.
• Own email campaigns, automated journeys, retention, and conversion funnels.
• Develop segmentation, cohorts, personalization, and automation in Ortto.
• Create strategies for membership acquisition, engagement, and retention.
• Analyze campaigns and provide actionable optimization insights.
• Collaborate with editorial/production to align campaigns with content.
• Manage external agencies for campaign design and execution.
• Oversee QA, scheduling, approvals, and deployment processes.
• Monitor data quality and resolve issues with analytics/tech teams.
• Define reporting frameworks, testing strategies, and growth KPIs.

Conoscenze

Lifecycle marketing

Email marketing

CRM

Audience segmentation

Automation workflows

Campaign optimization

Data analysis

Formazione

Bachelor's degree or equivalent

Strumenti

Ortto

CRM platforms

Descrizione del lavoro

This Old House is seeking a Digital Media Marketing Manager to lead TOH Insider lifecycle marketing, audience growth, and subscription strategies. You’ll own email campaigns, automated journeys, and retention initiatives, partnering with editorial, production, and analytics to drive growth.

You’ll work cross-functionally to scale a data-driven membership program, manage external partners, and help establish reporting frameworks and KPIs for Insider campaigns.