Director, Marketing Ops & Email Lifecycle

Hearst; New York (NY); Híbrido; USD 150.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Dental, Vision

Retirement plan with match

Paid time off

Parental leave

Dependent care reimbursement

Mental wellness benefits

Inclusive health services

Fertility coverage

Pet wellness reimbursement

Descripción de la vacante

Hearst Newspapers seeks a strategic Director of Marketing Operations to lead the technology, processes, and team supporting our digital subscription marketing business. You will own email and newsletter optimization, lifecycle programs, segmentation, personalization, and marketing automation, partnering with Marketing, Product, Engineering, BI, Editorial, and Finance to scale multi-market operations.

This role emphasizes scalable MarTech, data flows, and AI-enabled automation to reduce manual

Formación

• Extensive Marketing Operations experience, including leading a team.
• Hands-on email/newsletter operations: segmentation, lifecycle communications, personalization, QA, testing, optimization.
• Strong MarTech platforms, marketing automation, CRM/CDP, and customer data knowledge.
• Experience partnering with Product and Engineering to build or improve marketing capabilities.
• Ability to troubleshoot data flows and cross-system issues.
• Proven people leadership and cross-functional collaboration.
• Experience using AI to improve marketing processes.

Responsabilidades

• Lead and develop a team of four Marketing Operations professionals.
• Own and continuously improve technology and processes for email, newsletters, lifecycle marketing, CRM/CDP, and marketing automation.
• Partner with Marketing and Editorial to improve performance, personalization, segmentation, and effectiveness of email programs.
• Work with Product and Engineering to translate marketing needs into technical requirements and deliver new capabilities.
• Oversee technology supporting the digital customer journey, including websites, audience data, personalization, and subscriber communications.
• Diagnose and troubleshoot issues across platforms, data flows, integrations, campaigns, and experiences.
• Establish intake, prioritization, QA, governance, and release processes across Hearst markets.
• Identify opportunities to use AI and automation to reduce manual work and improve efficiency.
• Evaluate vendors and ensure scalable MarTech ecosystem integration.
• Build relationships across Marketing, Product, Engineering, BI, Editorial, Finance, and Customer Service.

Conocimientos

Marketing Operations

Email Marketing

Data integration

Leadership

AI in Marketing

Marketing Automation

CRM/CDP

Herramientas

BlueConic

Sailthru

Salesforce

Descripción del empleo

Hearst Newspapers seeks a strategic Director of Marketing Operations to lead the technology, processes, and team supporting our digital subscription marketing business. You will own email and newsletter optimization, lifecycle programs, segmentation, personalization, and marketing automation, partnering with Marketing, Product, Engineering, BI, Editorial, and Finance to scale multi-market operations.

This role emphasizes scalable MarTech, data flows, and AI-enabled automation to reduce manual