Lifecycle Email & Loyalty Growth Specialist

integrabeauty; Florida; On-site; USD 60,000 - 90,000; Full time

Job summary

Integra Beauty is seeking an Email Retention Marketing Specialist to own end-to-end email and SMS lifecycle campaigns, crafting personalized customer journeys that strengthen brand loyalty and boost customer lifetime value.

The role involves testing, optimizing, and scaling lifecycle programs across channels, collaborating with Site Experience, Creative, and Brand teams to turn data insights into engaging customer experiences while ensuring QA and regulatory compliance.

Qualifications

• Detail-oriented, highly organized, and able to manage multiple priorities.
• Curious, flexible, test-and-learn mindset.
• Customer-obsessed with understanding motivations and improving experience.
• Passionate about beauty trends, products, and consumer behavior.

Responsibilities

• Lifecycle journeys are shipped accurately, on time, and continuously improved.
• Testing is consistent, well-documented, and drives measurable gains.
• Reporting is reliable and insights lead to better customer experiences.
• Cross-channel journeys feel cohesive across email, SMS, loyalty, subscriptions, and direct mail.
• Campaigns and vendor initiatives are executed with documentation, QA, and follow-through.

Skills

Email marketing

Lifecycle marketing

A/B testing

Data-driven

Customer segmentation

Job description

Integra Beauty is seeking an Email Retention Marketing Specialist to own end-to-end email and SMS lifecycle campaigns, crafting personalized customer journeys that strengthen brand loyalty and boost customer lifetime value.

The role involves testing, optimizing, and scaling lifecycle programs across channels, collaborating with Site Experience, Creative, and Brand teams to turn data insights into engaging customer experiences while ensuring QA and regulatory compliance.