Lifecycle CRM & Web Experience Specialist

Niles Steel Tank Company; Ambler (Montgomery County); On-site; USD 75,000 - 105,000; Full time

Job summary

Bradford White Corporation is seeking a CRM Marketing Operations Specialist to execute CRM and CMS initiatives, manage digital assets, and optimize web experiences for customers and partners. You will work hands-on to implement digital strategies, with a focus on lifecycle mapping, site updates, and ongoing optimization.

You will collaborate with Marketing, IT, Sales, Product and Customer Support teams, ensuring campaigns and assets align with brand standards and deliver measurable impact.

Qualifications

• College/Graduate Degree in Marketing, Business, or Sales.
• 3+ years in corporate marketing or business development.
• Proficiency with CRM platforms (HubSpot, Dynamics, or Salesforce).
• Experience with large-scale web ecosystems (MarTech stack).
• CMS development, database management, and API integrations.

Responsibilities

• Develop in-depth understanding of Bradford White Corporation's customer segments and drivers.
• Manage, update, and optimize website content, design, and functionality for a smooth user experience.
• Develop customer journey and related functions in CRM tools and daily requirements.
• Influence web UX strategy, research, and design standards prioritizing accessibility and simplicity.
• Assist in creating and deploying landing pages, forms, and other web assets.
• Collaborate across Marketing, IT, Sales, Product and Support teams to deliver digital initiatives.

Job description

Bradford White Corporation is seeking a CRM Marketing Operations Specialist to execute CRM and CMS initiatives, manage digital assets, and optimize web experiences for customers and partners. You will work hands-on to implement digital strategies, with a focus on lifecycle mapping, site updates, and ongoing optimization.

You will collaborate with Marketing, IT, Sales, Product and Customer Support teams, ensuring campaigns and assets align with brand standards and deliver measurable impact.