CRM Marketing Operations Specialist

Niles Steel Tank Company; Ambler (Montgomery County); On-site; USD 75,000 - 105,000; Full time

Job summary

Bradford White Corporation is seeking a CRM Marketing Operations Specialist to execute CRM and CMS initiatives, manage digital assets, and optimize web experiences for customers and partners. You will work hands-on to implement digital strategies, with a focus on lifecycle mapping, site updates, and ongoing optimization.

You will collaborate with Marketing, IT, Sales, Product and Customer Support teams, ensuring campaigns and assets align with brand standards and deliver measurable impact.

Qualifications

• College/Graduate Degree in Marketing, Business, or Sales.
• 3+ years in corporate marketing or business development.
• Proficiency with CRM platforms (HubSpot, Dynamics, or Salesforce).
• Experience with large-scale web ecosystems (MarTech stack).
• CMS development, database management, and API integrations.

Responsibilities

• Develop in-depth understanding of Bradford White Corporation's customer segments and drivers.
• Manage, update, and optimize website content, design, and functionality for a smooth user experience.
• Develop customer journey and related functions in CRM tools and daily requirements.
• Influence web UX strategy, research, and design standards prioritizing accessibility and simplicity.
• Assist in creating and deploying landing pages, forms, and other web assets.
• Collaborate across Marketing, IT, Sales, Product and Support teams to deliver digital initiatives.

Job description

The CRM Marketing Operations Specialist will support the day-to-day execution of CRM and CMS initiatives within the Marketing Department, ensuring the successful implementation of web and operational focused projects that serve Bradford White's internal and external customers. This role is responsible for bringing digital strategies to life through hands-on execution, with a strong emphasis on lifecycle mapping, website design, content updates, and ongoing site optimization.

The CRM Marketing Operations Specialist will manage and maintain digital marketing assets, including the CRM tool, company website, and related platforms, ensuring accuracy, functionality, and alignment with brand standards. This position will work closely with internal stakeholders and external partners to execute campaigns, implement updates, and enhance the overall digital experience.

While this role is primarily execution-focused, the CRM Marketing Operations Specialist is expected to provide thoughtful input and recommendations to improve performance, user experience, and digital effectiveness.

Key Responsibilities:

• Developing an in-depth understanding of the primary groups of Bradford White Corporations Customers. Learn why they support the products and brands that they do, what detracts them from supporting products and brands and use this to help the growth and success of the Bradford White Corporation.
• Managing, updating, and optimizing website content, design, and functionality to ensure a seamless and engaging user experience.
• Develop customer journey and related functions in CRM tools and complete ongoing daily requirements.
• Influencing web UX strategy, research, and design standards, prioritizing accessibility and simplicity for all audiences.
• Assisting in the creation and deployment of landing pages, forms, and other web-based assets
• Developing strong working relationships with BWC Marketing, IT, Sales, Product and Customer Support Teams as across functional and collaborative work is critical to the success of this role.

Job Requirements:

• College and/or Graduate Degree required in Marketing, Business, or Sales, plus a minimum of three (3) years of corporate marketing or business development experience. Related industry experience a plus but not required.
• 3+ years in CRM operations, web strategy, web product management, or digital marketing roles. Vision-driven contributor with visioning that translates to organizational goals and team success.
• Above and beyond customer focus.
• Proficiency in HubSpot, Dynamics, or Salesforce.
• Proven success working on large-scale web ecosystems (MarTech stack) and digital transformation initiatives.
• Experience with CMS development, database management, and API integrations to support scalable and dynamic web functionality.
• Expertise in Drupal or open-source site building, including configuration of content types, views, modules, and site architecture.
• Proven work experience in a digital marketing or web strategy role.
  • Critical thinking and entrepreneurial mindset
  • Strong analytical and consultative skills
• Comfort in working with individuals in and out of the company at all levels.
• Excellent written and verbal communication skills.
• Strong leadership skills and the ability to work as part of a team.

Travel

This position requires national travel as needed for training, trade shows, or market research, up to 10% annually. Some international travel may also be required.

About the Company:

Bradford White is a full-line manufacturer of residential, commercial, and industrial water heating, space heating, combination heating, and storage products. Our corporate headquarters is located in Ambler, PA, and we have manufacturing facilities in Middleville and Niles, MI; Monticello, MN; Uxbridge, MA; Rochester, NH; and Princeton and Madison, WI.

Throughout a proud legacy dating back to 1881, Bradford White Corporation has built a reputation for manufacturing high-quality, high-performance, technologically advanced, and energy-efficient products for the global market. While many companies have shifted production overseas, we remain committed to investing in American manufacturing and craftsmanship. Our company was founded on the pillar of supporting the professionals who install and service our products every day. That’s why our water heaters are available exclusively through the wholesale distribution channel and are designed for professional installation only.

Our essential products continue to support the health, safety, sanitation, and infrastructure of communities and we are a proud five-time recipient of the EnergyStar Partner of the Year Sustained Excellence Award. We are committed to meeting the evolving needs of our customers by continuing to design, engineer and manufacture products that are Built to be the Best®.

Experience in a corporate marketing or business development role.

Experience in CRM operations, web strategy, web product management, or digital marketing

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.