CRM Marketing Operations Specialist

Bradford White; Ambler (Montgomery County); On-site; USD 75,000 - 110,000; Full time

Job summary

Bradford White in Ambler, PA seeks a CRM Marketing Operations Specialist to execute CRM and CMS initiatives, manage digital assets, and optimize web experiences for customers and partners. You will work closely with Marketing, IT, Sales, and Support to deploy campaigns, updates, and landing pages while contributing strategic input to improve performance.

The ideal candidate has 3+ years in CRM, web strategy, and digital marketing, with HTML/CSS/JS and CMS experience, plus strong communication

Qualifications

• College/university degree in Marketing, Business, or Sales.
• 3+ years in corporate marketing or business development.
• 3+ years in CRM operations, web strategy, or digital marketing.
• Proficiency in HubSpot, Dynamics, or Salesforce.
• Experience with large-scale web ecosystems and digital transformation.
• HTML, CSS, and JavaScript proficiency with responsive design.
• CMS development and API integrations experience.
• Drupal or open-source site building expertise.
• Excellent written and verbal communication; cross-functional collaboration.

Responsibilities

• Develop CRM customer journeys and related functions in CRM tools.
• Manage website content, design, and functionality for optimal UX.
• Collaborate with Marketing, IT, Sales, Product, and Support.
• Assist in landing pages, forms, and web assets deployment.
• Provide input to improve performance, UX, and digital effectiveness.
• Ensure accessibility and brand alignment across digital assets.

Skills

CRM operations

Web strategy

Lifecycle mapping

HTML/CSS/JS

HubSpot

Dynamics

Salesforce

CMS development

Drupal expert

Education

Bachelor's degree in Marketing/Business/Sales

Tools

HubSpot

Dynamics 365

Salesforce

Job description

Primary Function

The CRM Marketing Operations Specialist will support the day-to-day execution of CRM and CMS initiatives within the Marketing Department, ensuring the successful implementation of web and operational focused projects that serve Bradford White’s internal and external customers. This role is responsible for bringing digital strategies to life through hands‑on execution, with a strong emphasis on lifecycle mapping, website design, content updates, and ongoing site optimization.

The CRM Marketing Operations Specialist will manage and maintain digital marketing assets, including the CRM tool, company website, and related platforms, ensuring accuracy, functionality, and alignment with brand standards. This position will work closely with internal stakeholders and external partners to execute campaigns, implement updates, and enhance the overall digital experience.

While this role is primarily execution-focused, the CRM Marketing Operations Specialist is expected to provide thoughtful input and recommendations to improve performance, user experience, and digital effectiveness.

Key Responsibilities

• Developing an in-depth understanding of the primary groups of Bradford White Corporations Customers. Learn why they support the products and brands that they do, what detracts them from supporting products and brands and use this to help the growth and success of the Bradford White Corporation.
• Managing, updating, and optimizing website content, design, and functionality to ensure a seamless and engaging user experience.
• Develop customer journey and related functions in CRM tools and complete ongoing daily requirements.
• Influencing web UX strategy, research, and design standards, prioritizing accessibility and simplicity for all audiences.
• Assisting in the creation and deployment of landing pages, forms, and other web-based assets
• Developing strong working relationships with BWC Marketing, IT, Sales, Product and Customer Support Teams as across functional and collaborative work is critical to the success of this role.

Job Requirements

• College and/or Graduate Degree required in Marketing, Business, or Sales, plus a minimum of three (3) years of corporate marketing or business development experience. Related industry experience a plus but not required.
• 3+ years in CRM operations, web strategy, web product management, or digital marketing roles. Vision-driven contributor with visioning that translates to organizational goals and team success.
• Above and beyond customer focus.
• Proficiency in HubSpot, Dynamics, or Salesforce.
• Proven success working on large-scale web ecosystems (MarTech stack) and digital transformation initiatives.
• Proficiency in HTML, CSS, and JavaScript, with a strong understanding of responsive design principles and modern web development frameworks.
• Experience with CMS development, database management, and API integrations to support scalable and dynamic web functionality.
• Expertise in Drupal or open-source site building, including configuration of content types, views, modules, and site architecture.
• Proven work experience in a digital marketing or web strategy role.
  • Critical thinking and entrepreneurial mindset
  • Strong analytical and consultative skills
• Comfort in working with individuals in and out of the company at all levels.
• Excellent written and verbal communication skills.
• Strong leadership skills and the ability to work as part of a team.

Travel

This position requires national travel as needed for training, trade shows, or market research, up to 10% annually. Some international travel may also be required.

About The Company

Bradford White is a full-line manufacturer of residential, commercial, and industrial water heating, space heating, combination heating, and storage products. Our corporate headquarters is located in Ambler, PA, and we have manufacturing facilities in Middleville and Niles, MI; Monticello, MN; Uxbridge, MA; Rochester, NH; and Princeton and Madison, WI.

Throughout a proud legacy dating back to 1881, Bradford White Corporation has built a reputation for manufacturing high-quality, high-performance, technologically advanced, and energy-efficient products for the global market. While many companies have shifted production overseas, we remain committed to investing in American manufacturing and craftsmanship. Our company was founded on the pillar of supporting the professionals who install and service our products every day. That’s why our water heaters are available exclusively through the wholesale distribution channel and are designed for professional installation only.

Our essential products continue to support the health, safety, sanitation, and infrastructure of communities and we are a proud five‑time recipient of the EnergyStar Partner of the Year Sustained Excellence Award. We are committed to meeting the evolving needs of our customers by continuing to design, engineer and manufacture products that are Built to be the Best®.

To learn more about Bradford White’s rich history, click here: Timeline - Bradford White Corporation