Lifecycle CRM Strategist - SFMC & Braze Expert

Morning Walk; Chicago (IL); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision coverage

401(k) with company match

Paid time off & holidays

Wellness perks

Job summary

Morning Walk is seeking a dynamic CRM & Lifecycle Marketing Specialist to join our Performance Marketing Data & CRM team in Chicago or Milwaukee. This hybrid role combines strategy and hands-on execution across multiple clients, with a focus on Salesforce Marketing Cloud and Braze.

You will own lifecycle campaigns, build segmentation strategies, and collaborate with internal teams to ensure data integrity and effective customer journeys.

Qualifications

• 3+ years of experience in a CRM or similar role delivering multi-channel, data-driven campaigns.
• Proficiency with Salesforce Marketing Cloud; familiarity with Agentforce Marketing ecosystem is a plus.
• Strong SQL skills for data segmentation and transformations.
• Experience with AMPscript for email personalization.
• HTML/CSS skills for email development and troubleshooting.
• Understanding of email deliverability and data privacy considerations.
• Excellent communication and ability to work with non-technical stakeholders.

Responsibilities

• Lead lifecycle CRM strategy and execution for multiple B2C/B2B clients.
• Build and optimize lifecycle journeys and campaigns in SFMC and Braze.
• Develop audience segmentation and data-driven messaging strategies.
• Collaborate on integration with Agentforce Commerce storefront and data flows.
• Monitor performance and report insights to optimize engagement and retention.
• Maintain QA testing, data validation, and deliverability checks.
• Engage with client and internal stakeholders in a client-facing capacity.

Skills

SFMC

SQL

AMPscript

Email HTML/CSS

Lifecycle marketing

Client-facing

Analytical

Education

Bachelor’s degree in Business/Marketing

Tools

Braze

Agentforce Marketing

Agentforce AI

Job description

Morning Walk is seeking a dynamic CRM & Lifecycle Marketing Specialist to join our Performance Marketing Data & CRM team in Chicago or Milwaukee. This hybrid role combines strategy and hands-on execution across multiple clients, with a focus on Salesforce Marketing Cloud and Braze.

You will own lifecycle campaigns, build segmentation strategies, and collaborate with internal teams to ensure data integrity and effective customer journeys.